Soren Jacobsen writes about NASA’s efforts to share the Phoenix craft’s landing and exploratory work on Mars with the public via Twitter, Facebook, and streaming video on the web.

Mailing it In
from Del.icio.us?
Social Media Marketing Blog
Many
bloggers are in the practice of automatically importing links from their del.icio.us accounts on a daily basis—and bloggers
who are not in the habit of updating every day will often let a few days go by
with only their links posts to satisfy their readers. The question is, do you
think this is such a bad thing? Scott Monty (a links-posting blogger) examines
the debate, which has recently stirred posts from Mitch
Joel and Mark Goren. “Bottom
line: social media, if nothing else, is about choices. Never before has it been
so easy to give your audience a variety of ways to consume content. Mitch or
you are I are not so omniscient that we can presume how every reader prefers to
consume content. So why not give them everything and let them choose?”

And Finally,
Zuckerberg Responds
Facebook Blog
After several
well-publicized tweaks to the highly controversial Facebook Beacon in the wake
of blogger uproar and mainstream coverage surrounding privacy concerns,
Facebook CEO Mark Zuckerberg responds in the Facebook blog, in a post that
seems rather sanitized (as though, as Jeremy Pepper put it, it had been written
by a legal or PR flunkie). He admits that Facebook and he personally made many
mistakes in the launch of Beacon, but that it was only meant to be another way
to share information within a network.  “Facebook
has succeeded so far in part because it gives people control over what and how
they share information. This is what makes Facebook a good utility, and in
order to be a good feature, Beacon also needs to do the same. People need to be
able to explicitly choose what they share, and they need to be able to turn
Beacon off completely if they don’t want to use it.”

More
Beacon Fallout
PR 2.0
Despite Facebook
dialing the Beacon back to a strictly opt-in system, the fires continue to burn
in the blogosphere, with many still reacting strongly to what Brian Solis deems
a serious public relations error for Facebook. Written before Zuckerberg’s blog
response, Solis argues that Zuckerberg’s silence on the Beacon problem wasn’t
helping his case, calling it an issue of perception he felt might alienate the
very people who contribute to the platform’s unbelievable growth: the users. “And
how does Facebook communicate with users during these trying times? It changes
the program to appease its users, which should be great right? Well, no. Not
exactly. Let’s not fool ourselves. Facebook didn’t reverse its policy to
satisfy our concerns and to rebuild customer trust and enthusiasm.  The move was was made to stop the bleeding of
advertising revenue (Coca Cola, Overstock, Travelocity).”