Recently in PR Blog Jots Category
I know you all are probably tired of the neverending "OMG Economic Crisis!" trend of the blog jots lately, but really, check your feed readers. This is inspiring a lot of posts! Today is no different. Inside: cutting PR to save money, successful recession blogging, and the crisis in the echo chamber.
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Shel Holtz has some interesting arguments about measuring online influence. Also: more excellent thoughts on how communications is affected by the economic downturn, advice for writers/bloggers block, and how to figure out your personal brand value.
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Valeria Maltoni notes that companies are especially struggling because they all want to maintain the perfect image, with no hint of troubles beneath the surface. Also: Holiday marketing in a bad economy, blogs without comments, and bad customer service.
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These uncertain financial times are leaving many bloggers questioning how big a role social media will play in business. Will the financial crisis cause an uptick in use of social media for marketers? What will happen? Also: Journos threaten to boycott McCain, and complaining customers online.
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In a refreshing change of pace from the usual posts complaining that we have become impersonal and started relying too much on technology to the point where we are enslaved by it, Shel Holtz points out that technology isn't the enemy. Also: Social media economics, and sorting through info overload.
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There has been plenty of chatter lately about vice presidential nominee Sarah Palin's performances in media interviews. Marta Karlqvist has some advice for Palin in regards to media training. Also: Overcoming conference shyness, and a Blog Orlando wrap-up.
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It seems a lot of folks are putting down some ground rules for expanding social networks, particularly on Twitter. I take this as a sign of Twitter continuing to grow, particularly among brands (which is not always a welcome development). Also: Trouble for products made in China, and breaking down a bad pitch.
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Adam Ostrow of Mashable chimes in with his take on the recent BlogWorldExpo. He points to several takeaways and offers some insight into what may be next in the ever evolving blogosphere. Also: how banks can rebuild their image, and the latest stat from the Technorati report.
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My high school shenanigans occurred long (too long!) before I started blogging, so wondering whether my college's admissions officer would be Googling me was the last thing on my mind. Not so for high school graduates in the 2.0 era. Also: SMS as crisis comms, and more Seinfeld reaction.
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Does your blog need a kick in the pants or a smack in the kisser? We all get into funks. Chris Brogan gives some good advice on how to rejuvenate a tired blog. Also in the Jots today: The Technorati State of the Blogosphere report has everyone talking.
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Are we doomed to a lifetime of mediocre and worse PR pitches? Will shoddily written press releases continue to dominate? Drew Kerr hopes not, but has several examples from the dregs of PR Newswire as evidence that for all our complaining, pitches are worse than ever.
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No sooner do I discuss those weird Jerry Seinfeld and Bill Gates ads on our blog does Microsoft announce that old Jerry is getting the boot. Katelyn D'Eramo discusses Microsoft's plans for its $300 million advertising push. Also: Bud wins an Emmy, and Yammer gets a thumbs up.
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CEO blogging guru Debbie Weil expresses dismay that the 25,000 Lehman Brothers employees learned of the firm's decision to file for bankruptcy allegedly through the New York Times and wonders about Wall Street's use of social media. Also: push vs pull, and clever messaging.
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I can't think about web authority without picturing Eric Cartman on "South Park" as a brutal cop insisting that all around him "respect my authoritay!" Unfortunately, you can't generally bully your way to authority on the Web. Chris Brogan has an excellent rundown of all the ways to determine web authority. Also: Blog post promotion tips, and social media and retail.
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The Jots return to full time duty this week, along with Media Bullseye editor Sarah Wurrey, who has been out of the game the last couple weeks tending to a lovely vacation as well as some other duties. Keep your eyes here, there will be plenty more Media Bullseye content to keep you entertained this week!
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In what could easily be subtitled "Rose and the Terrible, Horrible, No Good, Very Bad Day," Shel points to a scenario that will probably keep HR managers across the country awake at night for the foreseeable future.
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Mitch Joel over at Twist Image has a terrific piece that lays out how to get more involved in the marketing community.
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I've noticed a continued trend of disappointment regarding Technorati. I wholeheartedly agree--when I first got involved in social media it was a tool I used almost daily, but now I use it almost never. Shel Holtz has a good rundown of the various bloggers upset with the service. Also: More Calcanis reaction, and Apple secrets.
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Christine Perkett and Fred Han offer up one of the better responses I've seen to Jason Calcanis' now infamous "fire your PR firm" post (including the point that he never actually said to fire your PR firm). Also: AMC making the right move; tips for searching within Google Reader and Delicious feeds.
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Okay, I know that just tacking 2.0 onto the end of something has gotten a bit passe, but can you think of a better way to put it? Social media is playing a bigger role than ever not just in the campaigns of the presidential candidates, but in the reporting, especially from conventions. Also: How to use Flickr as a marketer, and a Twitter Search how-to.
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Mitch Joel's response to a mainstream journalist's anti-blogging piece is well reasoned, in particular his point that if consumers find value in something, be it traditional media or something from the new media space, they'll keep coming back to it. Also: Olympic PR wrap-up, and controversy at Gnomedex.
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Social media enthusiasts are well aware that the Google footprint is forever--screwing up in a public way online can permanently taint your personal brand. Brian Solis reminds us all how long lasting the effects of your online behavior can be. Also: active versus actionable listening, and a popular show makes it on Twitter.
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In blogger relations, focus has mainly been on the bloggers themselves. How they want to be approached, the best techniques for building relationships with them. What about those on the agency side? Also: finding and building relationships with influencers, and NewsCred hits the web.
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There has been much discussion in recent weeks in the run up to the ongoing Olympics in Beijing. Much has been made of the PR issues surrounding the event, but Ed Moed points out that the China location may have actually saved the Games. Also: More on the PR kerfuffle, the best agency blogs, and an iPhone convert speaks.
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Who better to take advice from on getting noticed in blogging than Chris Brogan? He's got several tips for getting a little traction for your blog posts. Also on this front, Todd Defren on how to get results from your SMR, and Brendan Cooper on jumping into social media.
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