This week, co-host Bryan Person joined me to discuss Google+ integration into Google’s search results, the twist on social communications that corporations that are franchised-businesses have to face, and some ways Facebook is changing–and why it matters to companies with fan pages. Continue Reading
Podcast: Play in new window | Download
{ 0 comments }
It looks like the government (specifically the intelligence community) has the same issue with data many companies are now facing with social media. With the proliferation of digital intelligence collection, there’s more data than they can effectively process. Continue Reading
{ 0 comments }
This is a brief follow up to yesterday’s post on the Papa John’s receipt issue. As Gini Dietrich correctly points out in her post that mentions both the Papa John’s issue and an even more jaw-dropping social media flub by Boners BBQ, these problems are not PR problems. They are training and personnel problems that have led to PR challenges. Continue Reading
{ 2 comments }
This week I was joined by co-host Chip Griffin to talk about PR pros and Wikipedia, whether blog comments are worthwhile, and if we in the PR community should stop blogging about PR blunders.
Podcast: Play in new window | Download
{ 0 comments }
So with the New Year your Commissioner has decided he or she wants to look into using social media for your agency. Great! Now how to move forward…
Just like many government and private groups, you are looking to do more with less. So, your agency needs to be smart in its approach to delving into blogging or otherwise engaging with the public on any of the social platforms. The first thing you should consider doing is looking at what is currently being said about your agency, current projects, and key personnel online. Also, it may be wise to see what other agencies like yours are doing in social media spaces. From there, you can make an informed decision as to whether or not to engage as well as how best to do this. Continue Reading
{ 0 comments }
Sometimes things just seem so right, so correct, so intuitive that we don’t even bother questioning whether the underlying assumptions are valid. But assumptions can be dangerous. Could this be true for the significance placed on the role of influencers in public relations work? Continue Reading
{ 2 comments }
We’ve been recording the Roundtable podcast for several years now, and I don’t often take a “look back” over the content recorded. I really should, as it’s fascinating to see what has changed during the course of the year–and what mistakes in PR and social media continue to be made no matter how many times we’re supposed to have learned from them. So, a quick summary by month of what’s been discussed on the Roundtable during 2011.
A special thank you to the co-hosts who make the Roundtable so much fun–Sarah Santucci, Doug Haslam, and Bryan Person–thanks so much for your continued support of the podcast!
{ 0 comments }
