Feb
18

Birmingham is losing another radio station. And I’m willing to bet you’re seeing something similar where you live.

In this case, it’s an Adult Album Alternative format – and I suppose it’s a sign of the times that something rated AAA is no longer a safe investment.

Tens of thousands of fans flocked to show their support online, via petitions and emails to Citadel Broadcasting and Facebook groups. But WWMM-FM, Live 100.5 is not coming back. It’s not that the format failed, but the business around it is crumbling. The implosion in radio is unfolding differently than the implosions of television and print, but it’s happening for the same underlying reason. Ike Pigott takes a look at the need to fill time, time-shifting, and the move of content online.

Feb
12

This week after a too-long hiatus, the Roundtable returns! Host Jen Zingsheim was joined by co-host Bryan Person. The two welcomed Jennifer Windrum to the Roundtable, and discussed WTFLungCancer, real-time feedback loops, and Forrester’s new (and nonsensical?) blogging policy.

Feb
12

Google Wave, the collaboration platform introduced by Google a few months ago, allows users to work together and simultaneously edit documents, spreadsheets, photo albums, maps, and many other types of emerging media. It’s a great platform for those who are predisposed to collaborating and less in search of personal kudos. It’s that last requirement of sharing knowledge that causes some people to give a Wave a pass. Now, Google has launched Google Buzz–and Wayne Kurtzman looks at how this new tool could be integrated into our lives.

Feb
08

Dunbar’s Number has been popping up–again–a lot in blogging and social media circles. People use it as a warning that social media networks cannot scale, that you cannot possibly follow thousands of people on Twitter or Facebook in any meaningful way.

Feb
05

The barriers to founding a company today are lower than ever, and thus it’s more than important than ever to reach your potential and existing customers in new ways. Social media has become a valuable asset in doing so; here are some tips from new Media Bullseye author Jeffrey Vocell to help out.

Feb
04

Last month Wayne Kurtzman wrote how Pepsi decided to give the Super Bowl and its more than 100-million viewers a pass and instead set up a social media program that gives some $20-million dollars in community grants. They aren’t paying the up to $300 million per commercial, but they are – at least for now–winning the social media buzz.

Jan
29

There’s no such thing as a one-size-fits-all approach to social media.
From the kind of updates brands publish on their Facebook Pages to how often small businesses or media companies promote their own projects on Twitter, there’s no single, definitive “rulebook”‘ for creating engaging social content. There are some generally accepted best practices, to be sure, but even a social media project that follows all the so-called “to-dos” can fail. In this month’s audio commentary, Bryan Person takes on the idea that blogs should provide more than “just the facts,” and argues that sometimes the facts are all you need–or want.

Jan
28

With all of the blogging software out there, what has set WordPress apart from the others? Wayne Kurtzman takes a look at why WordPress is unique, and why that’s important.

Jan
27

So, where on the “any press is good press” spectrum do you fall? Because Apple’s new product is either a naming disaster or a stroke of genius.

Jan
27

Coming soon, a new look and feel for Media Bullseye, and the return of the Media Bullseye Radio Roundtable.

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