The Problem of Granularity
Birmingham is losing another radio station. And I’m willing to bet you’re seeing something similar where you live.
In this case, it’s an Adult Album Alternative format – and I suppose it’s a sign of the times that something rated AAA is no longer a safe investment.
Tens of thousands of fans flocked to show their support online, via petitions and emails to Citadel Broadcasting and Facebook groups. But WWMM-FM, Live 100.5 is not coming back. It’s not that the format failed, but the business around it is crumbling. The implosion in radio is unfolding differently than the implosions of television and print, but it’s happening for the same underlying reason. Ike Pigott takes a look at the need to fill time, time-shifting, and the move of content online.
This week after a too-long hiatus, the Roundtable returns! Host Jen Zingsheim was joined by co-host Bryan Person. The two welcomed Jennifer Windrum to the Roundtable, and discussed WTFLungCancer, real-time feedback loops, and Forrester’s new (and nonsensical?) blogging policy.
The barriers to founding a company today are lower than ever, and thus it’s more than important than ever to reach your potential and existing customers in new ways. Social media has become a valuable asset in doing so; here are some tips from new Media Bullseye author Jeffrey Vocell to help out.
There’s no such thing as a one-size-fits-all approach to social media.
From the kind of updates brands publish on their Facebook Pages to how often small businesses or media companies promote their own projects on Twitter, there’s no single, definitive “rulebook”‘ for creating engaging social content. There are some generally accepted best practices, to be sure, but even a social media project that follows all the so-called “to-dos” can fail. In this month’s audio commentary, Bryan Person takes on the idea that blogs should provide more than “just the facts,” and argues that sometimes the facts are all you need–or want.
With all of the blogging software out there, what has set WordPress apart from the others? Wayne Kurtzman takes a look at why WordPress is unique, and why that’s important.
So, where on the “any press is good press” spectrum do you fall? Because Apple’s new product is either a naming disaster or a stroke of genius.
Coming soon, a new look and feel for Media Bullseye, and the return of the Media Bullseye Radio Roundtable.
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