How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users priorit...
Is earned media so valuable you’d risk your reputation to find a means to secure it? Is inventing a fake expert really the best way to promote a for-profit business? The bizarre case of Drew Cloud is...
If fake influencers are a problem for PR, what are we going to do with AI-generated fake influencers? There’s a saying that you should “fake it until you make it”—basically, play the part until you’re...
Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregat...
Where is your organization collecting data? At a minimum, you probably have Google Analytics tracking website activity, CRM software cataloguing your customer and prospect information, and a media mon...
A recent conflux of news stories has placed a very standard communications practice under the microscope. Media monitoring in general, and monitoring during a crisis in particular, takes on a differen...
Every year, people from all branches of media and technology, including musicians, actors, marketers, and programmers, gather in Austin for South by Southwest (SXSW). Founded in 1987, SXSW started as...
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