Let’s note right off the bat that the headline doesn’t proclaim social media to be “dead.” The number of times and ways in which things on the internet have been declared deceased only to rise again h...
Several months ago, I wrote a post for Media Bullseye that considered the claim that Snapchat was a dying app. At the time, competitors, namely Facebook and Instagram, were luring Snapchat’s users awa...
Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. The Trust Barometer is divided between two groups—the general online population an...
Public relations work changed dramatically with the advent of social media platforms like Facebook, Twitter, and YouTube. The way we reach audiences changed, and the way people communicate with each o...
Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Communic...
If you worked in the Crock-Pot communications department last week, you probably would’ve started your day as you do any other day. Maybe you scheduled some social posts. Or reviewed incoming emails....
As often as we’ve said that modern public relations work is more than just media relations, the fact remains that it is still very important—and, for many organizations, media efforts are a core part...