Facebook’s new political labeling rules are catching some unexpected fish in its net. Marketing Dive, and a number of other publications report that both Walmart and Procter & Gamble had advertise...
We’ve written recently about crises because, well, they’re pretty common now. One recent article on Media Bullseye considers how to handle crises that aren’t the fault of the organization involv...
The Atlantic recently published a piece with the headline “People Are Changing the Way They Use Social Media,” with a subhead suggesting that data and privacy breaches might be to blame. It’s an inter...
Could you identify a brand by their logo? Maybe, if they’re well-known enough. How about their slogan? I’m sure you know what company tells you to Just Do It or which restaurant is Lovin’ It, but coul...
Impressions are a surface metric that don’t provide much actionable information. PR professionals are starting to use “opportunity to see” as a more accurate descriptor of the metric, because that’s r...
If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren’t ne...
Summer is almost here, which means it’s time for Bill Gates’ annual reading list. He shared his list of five recommended books for summer reading last week—along with an amazing video starring five pu...
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