If you are on Facebook, you’ve probably seen a number of posts or ideas promoting crowdfunded initiatives cross your feed. Betabrand, Kickstarter, GoFundMe, and many other platforms provide an opportu...
Since it made landfall last Friday, Hurricane Harvey has devastated regions of Texas. As the storm developed, social media has played an important role in providing aid to victims of the disastrous st...
We’re heading into autumn, and this means back to school for many—including those in college. As normal people start to look forward to cool fall days and football, I start thinking of…using media mon...
With all of our preparation, careful strategy development, and plan execution, PR pros are rarely caught off-guard. The ability to game out virtually every scenario in our minds is a skill that is dev...
Producing content for your organization’s blog and social media channels generates traffic and allows you to communicate with the audience you’re trying to reach. It can be difficult, howe...
Often, the reason for subscribing to a media monitoring service is for a company to track media mentions of itself and competitors. From there, the logical additional uses typically revolve around tra...
The primary objective of public relations work is to build “mutually beneficial relationships between organizations and their publics.” This is the definition of PR on the PRSA’s website, and essentia...
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