Could you identify a brand by their logo? Maybe, if they’re well-known enough. How about their slogan? I’m sure you know what company tells you to Just Do It or which restaurant is Lovin’ It, but coul...
Impressions are a surface metric that don’t provide much actionable information. PR professionals are starting to use “opportunity to see” as a more accurate descriptor of the metric, because that’s r...
If I asked someone off the street to tell me something about millennials, some common themes would probably emerge. Namely, they’re entitled, demanding, and lazy. But these stereotypes aren’t ne...
Summer is almost here, which means it’s time for Bill Gates’ annual reading list. He shared his list of five recommended books for summer reading last week—along with an amazing video starring five pu...
It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit theate...
How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users priorit...
Is earned media so valuable you’d risk your reputation to find a means to secure it? Is inventing a fake expert really the best way to promote a for-profit business? The bizarre case of Drew Cloud is...
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