October 5, 2022

Helping PR pros make smarter decisions



I’ve been struggling with blogger’s block the last couple days. Plenty of thoughts and ideas swimming around the brain, but none of them seem to want to come out and play when I sit down with a white piece of paper. Hugely frustrating. The white piece of paper is my least favorite part of the writing process.

How does the old saying go? I love to write, I hate to start. Once I get going on a post I could be clacking away at my keyboard nonstop for as long as it takes. Before that, however, I could stare at the blank screen, brow furrowed, pen tapping against my chicken-scratched notes, for ages.

Which is, of course, why I invented JotPourri! It’s been a while since the last one, so I figure it’s as good a cure as any for my current state of blockage.

Just a few things I’ve been thinking about lately.

First, what the heck are these guys thinking? Is this one of those “any publicity is good publicity” type deals? I covered this story in the Jots last week, but a fascinating follow-up is that one of the principals of the fight has left comments to the post adding more fuel to the fire. I can see standing up for one’s self as a good quality, but…I just think he’s coming off even more petty than the emails posted made him seem. Perhaps, since one of his comments specifically defines his firm as “aggressive,” this sort of antagonistic behavior reflects well on him in the eyes of the clients seeking his firm’s assistance. I just have a hard time picturing any prospective client, even one looking for a particularly aggressive firm, being impressed with these rants. What do you guys think, am I off base? Is any publicity good publicity for these firms? Or does stuff like this only add to the growing anti-PR sentiment in the blogosphere?

Next up, have you tried Utterz yet? While my initial fervor for this new social media discovery (it was all the rage at PodCamp Boston 2) has died down somewhat, I still check it once a day and plan to continue contributing my own multi-media micro-posts. Listen to my most recent Utter (a few of my thoughts on Facebook’s “social ads”) here.

I find that with some new media tools, once the hoopla dies down, so do the number of users (after initially really enjoying it, I haven’t been on Pownce for weeks). I hope that doesn’t happen with Utterz. It’s engaging, simple to use, and could add real value to the online conversation. My only gripe is that finding friends proves a little difficult. I definitely have not added all the contacts I’d like to; but this is a minor gripe for now.

Finally, something that’s been circulating a while. I posted on it over at my personal blog, but have continued to consider it since then: should PodCamp always be free? A topic mentioned in several post-PodCamp Boston blog posts and podcasts discussed the official removal of PodCamp Rule #4—that PodCamp must be free. While you can certainly still organize a PodCamp that is free-of-charge for attendees, you are no longer required to do so. Some may lament this development, but I welcome it. If PodCamps are growing at such a rate that organizing them without asking for at least a deposit from attendees is becoming unfeasible, isn’t that a good development? It means that the community of folks dedicated to bringing new media to the mainstream has exploded, doesn’t it? While it is disappointing that about half of those registered to attend PodCamp Boston weren’t able to attend, the numbers still tripled what they were last year…who knows what future PodCamps will bring? And if a fee becomes necessary to support the growing numbers of campers and make the event even better, then it’s a change I wouldn’t mind at all.

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