Quite a few PR and Marketing blogs are discussing the creation of The Blog Council, a group of large companies that are actively blogging. The group’s release states that “[it] exists as a forum for executives to meet one another in a private, vendor-free environment and share tactics, offer advice based on past experience, and develop standards-based best practices as a model for other corporate blogs.” While some question the validity of holding meetings about an open medium like blogging “behind closed doors,” others, such as Kami Huyse, point out
that these meetings could be beneficial and she hopes “they choose to use their closed garden to develop things from which the community can benefit.”
Bill Sledzik, in a post that has apparently been percolating for roughly 15 years, examines how PR and Marketing became interchangeable in the vernacular, and states: “Blame it on the blogosphere. I see too many 30something PR bloggers who don’t or won’t differentiate between PR and marketing. Most use the terms interchangeably, and I worry that a generation of practitioners may come of age not knowing the difference.” He further explains the differences between symmetrical and asymmetrical communications, and asks at the end of the post whether it matters what the discipline of Public Relations is called.
Valley PR Blog
Angelo Fernando at Valley PR Blog points to Wal-Mart’s new—and fully transparent—blog called Check Out. There are a handful of reasonable policy guidelines on commenting (no bad language, no personal attacks, stay on topic, etc.). Does Wal-Mart now “get it”? As Angelo points out, by putting the blogger’s photos on the main page, they are clearly trying to prove that they do indeed “get it.”