September 29, 2022

Helping PR pros make smarter decisions

If Links Aren’t Posts, then I’m in Big Trouble! (and Other PR Blog Jots)

If Links Aren’t Posts, then I’m in Big Trouble! (and Other PR Blog Jots)

Mailing it In from
Social Media Marketing Blog

Many bloggers are in the practice of automatically importing links from their accounts on a daily basis–and bloggers who are not in the habit of updating every day will often let a few days go by with only their links posts to satisfy their readers. The question is, do you think this is such a bad thing? Scott Monty (a links-posting blogger) examines the debate, which has recently stirred posts from Mitch Joel and Mark Goren. “Bottom line: social media, if nothing else, is about choices. Never before has it been so easy to give your audience a variety of ways to consume content. Mitch or you are I are not so omniscient that we can presume how every reader prefers to consume content. So why not give them everything and let them choose?”


And Finally, Zuckerberg Responds
Facebook Blog

After several well-publicized tweaks to the highly controversial Facebook Beacon in the wake of blogger uproar and mainstream coverage surrounding privacy concerns, Facebook CEO Mark Zuckerberg responds in the Facebook blog, in a post that seems rather sanitized (as though, as Jeremy Pepper put it, it had been written by a legal or PR flunkie). He admits that Facebook and he personally made many mistakes in the launch of Beacon, but that it was only meant to be another way to share information within a network.  “Facebook has succeeded so far in part because it gives people control over what and how they share information. This is what makes Facebook a good utility, and in order to be a good feature, Beacon also needs to do the same. People need to be able to explicitly choose what they share, and they need to be able to turn Beacon off completely if they don’t want to use it.”


More Beacon Fallout
PR 2.0

Despite Facebook dialing the Beacon back to a strictly opt-in system, the fires continue to burn in the blogosphere, with many still reacting strongly to what Brian Solis deems a serious public relations error for Facebook. Written before Zuckerberg’s blog response, Solis argues that Zuckerberg’s silence on the Beacon problem wasn’t helping his case, calling it an issue of perception he felt might alienate the very people who contribute to the platform’s unbelievable growth: the users. “And how does Facebook communicate with users during these trying times? It changes the program to appease its users, which should be great right? Well, no. Not exactly. Let’s not fool ourselves. Facebook didn’t reverse its policy to satisfy our concerns and to rebuild customer trust and enthusiasm.  The move was was made to stop the bleeding of advertising revenue (Coca Cola, Overstock, Travelocity).”

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