September 19, 2017

Helping PR pros make smarter decisions

PR Reps Interrupt Apple UK iPhone Interview

PR Reps Interrupt Apple UK iPhone Interview

Public relations representatives for Apple interrupted a television interview in the UK with technology correspondent Benjamin Cohen of Channel 4, bringing an abrupt on-camera end to the discussion.  The Apple representatives appeared to be peeved that the reporter asked about iTunes during the interview.  One of the PR people can be heard on camera in the report explaining that they are excited about the iPhone launch and want to stay focused on that topic.

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About The Author

Chip Griffin is the Founder of CustomScoop. He writes and speaks frequently about data-driven public relations. You can follow him on Twitter at @ChipGriffin.

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