Six Apart, the company behind Movable Type publishing software and the TypePad hosted blogging service, has announced that they have sold the LiveJournal consumer blogging platform to SUP. The Russian media company had been managing the LiveJournal platform in that country for Six Apart since October 2006. Six Apart originally acquired LiveJournal in January 2005. The move would appear to position the company to focus more on business publishing rather than personal blogs.
“We have a tremendous respect for the LiveJournal community, and are pleased to see that LiveJournal, Inc. will continue to build on LiveJournal’s rich user experience. We have been impressed by the expertise and enthusiasm that SUP has brought to LiveJournal in Russia. They’ve introduced new features, nearly doubled the number of users, invested in key product enhancements, and have done justice to one of the most innovative online social networks in the world. Judging both by SUP’s track record and their eagerness to create a new user advisory board to oversee the community’s interests, this is clearly a good fit,” stated Chris Alden, CEO and Chairman of Six Apart.
“Having gotten to know LiveJournal in Russia over the past year we see enormous potential in developing the business worldwide; it has already showed its durability in America. We believe this is a great opportunity,” said Andrew Paulson, CEO of SUP.