December 12, 2017

Helping PR pros make smarter decisions

That’s Not Fair–Or Is It? (and Other PR Blog Jots)

That’s Not Fair–Or Is It? (and Other PR Blog Jots)

Life Isn’t Fair
Communications Overtones

Many in the blogosphere are debating (probably fruitlessly) the intricacies of the fair use rule in copyright law. Boiled down to the basics, fair use allows artists to use copyrighted materials in parodies. In reality, the law has far too many
shades of grey for even experts to adequately explain, which results in heated debate about definition of the term and where it applies. Kami Huyse tackles the debate continuing to swirl around the Richter Scales bubble video, and the complex questions behind fair use. “As someone who heavily uses Flickr photos to illustrate this site, I am very concerned about making sure that credit is given. No photo is used here unless it links back to the original source. Plus, my tool doesn’t even pick up a photo unless is has been marked public. But is that enough? Do I have to get permission every time?”


I’m Linking to a Post About Writing, What a Surprise!
Tough Sledding

Since I began writing for CustomScoop’s blogs this year, I’ve been continually emphasizing the need for quality writing skills for anyone working in communications. Getting through to an audience is difficult enough, if you’re not armed with excellent written communications you’re starting out by swimming upstream. Bill Sledizik underlines the importance of writing, particularly in training the PR pros of tomorrow in his classes at Kent State. He offers some worthy grammar and punctuation tips that everyone in PR should keep in mind. “Good writing involves far more than I can summarize in a blog
post. Good writing is about content, context, tone, organization, flow and texture. It’s about choosing words precisely and punctuating sentences accurately. Good writing also means sweating the “little stuff” — the details of grammar, usage and punctuation. It means caring enough to use the language artfully but also correctly.”


Monitor, monitor, monitor!
Engage in PR

After making an offhand remark on Twitter regarding his general dislike for photo-sharing website Slideshare, Kyle Flaherty was surprised to receive an email from the company’s CEO the very next day. She was looking for his
feedback in more detail, remarking that they learn more from users who aren’t wild about the site than those who love it. This is an excellent example of using social media monitoring to engage in your target community, and turn criticism into a positive development. “I was astonished at how quickly Rashmi had touched base and how willing she was to get feedback from me. I immediately sent her an email with a few of my thoughts about why I wasn’t an overall fan of SlideShare, which she answered within hours with some really helpful tips and tricks for using SlideShare.”


We Wish You a Merry (Geeky) Christmas
PR Works

I’ve noticed a few Christmas greetings trickling into my inbox incorporating video or other multimedia this holiday season. Is this how the social media geeks celebrate the holidays? Dave Jones compliments Mitch Joel and the team at Twist
Image for their creative take on the holiday card, comparing it to a sort of “People magazine” for nerds, as it highlights some of the higher-profile bloggers and podcasters in this space. Some other cards offer video greetings, while others
offer interactive games. For a full round-up of the online Christmas card shenanigans, Kate Trgovac has done the
heavy lifting and clicked, viewed, watched and listened to some of the latest, greatest (and not-so) over on the One Degree marketing blog over a few posts.”

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