September 24, 2017

Helping PR pros make smarter decisions

Get the Most out of Events (and Other PR Blog Jots)

Get the Most out of Events (and Other PR Blog Jots)

Get the Most out of Events
Jeff Pulver Blog
I wrote recently that I would like to see more events catering to a more sophisticated audience (well, sophisticated in their social media knowledge anyway). Regardless of if that comes to fruition, I am confident I will be getting a lot of out of the next event I attend, thanks to reading this post from Jeff Pulver. Jeff explains how to plan correctly to extract the most value from the event or conference you are attending, starting by asking yourself some key questions. “Why are you attending? Who are you looking to meet? What competitors do I want to check out? Who did I promise I would get together with? Who do I want to share a cup of coffee with? Who would I like to share a meal with? Who amongst my contacts do I want to get to know better? Who do I want to have dinner with? What technology do I want to learn more about? Am I spending enough time on the show floor to discover new companies and new products? Who can I meet to possibly recruit into my company? What sessions at the conference do I want to attend? What time am I scheduled to speak?”

What’s the Frequency?
Naked PR
We’re all pretty familiar with the self flagellation that takes place among bloggers who don’t update as frequently as they’d like. And I think we can all agree that the more frequent your updates, the more traffic you might receive (after all, audiences aren’t going to come back if there isn’t anything new to read, right?). But how important is the frequency of updates to your purposes if you are blogging for PR purposes? Jennifer Mattern raises some interesting questions on this topic. “How do you determine things like frequency and consistency when blogging for PR? Do you only blog when there’s news to share? Do you encourage more regular posting to keep visitors coming back? How much do you feel these things should depend on the specific audience (in other words, do all audiences need you to blog frequently or regularly to keep coming back)?”

Talking Back
Six Pixels of Separation
Speaking of Jennifer Mattern, she also wrote a post that caught my eye this week, pointing out that much of social media seems quite “cliquey.” I made a point on Twitter that while I do tend to speak to my online friends more frequently than those I don’t know as well, I will almost always respond when someone engages me. In a similar argument, Mitch Joel makes the case for responding to those who make a point of contacting or writing about him. He argues that more important than jumping into a blog, he advises companies to listen and respond to anyone discussing their brand in social media first–listen, respond, then blog. “Whenever I get an opportunity to connect with companies about Social Media Marketing, they all want to dive head-first into Blogging. Before getting all hot n’ bothered with Blogging, the first real exercise needs to be monitoring the space, listening to what’s being said and being a part of “those” conversations (responsive) prior to trying to start your own. Nothing reeks of insincerity more than a Blog/Blogger that is not listening to the other conversations.”

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