September 23, 2017

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JPMorgan Bullish on Search Advertising

JPMorgan Bullish on Search Advertising

2008 will be a healthy year for many major Internet companies, according to predictions made in JPMorgan’s new 312-page [2008 Internet Investment Guide (PDF)](https://mm.jpmorgan.com/stp/t/c.do?i=2082C-248&u=a_p*d_170762.pdf*h_-3ohpnmv). The report suggests that although revenue will slow down slightly, Internet companies covered by JPMorgan will see earnings outpace the market by a four to one ratio. A major factor, according to JPMorgan, will be a $4.3 billion jump in search advertising revenues.
JPMorgan anticipates that CPMs (cost per thousand) for online ads will increase as a result of a “tighter” supply and improved monetization techniques. This is expected to help search advertising maintain a 28 percent growth rate over the next four years, which is seen as great news for Google, Yahoo, and others.
“We are raising our F’08 global search revenue estimate to $30.5B, from $26.2B, driven by strong volume trends, better-than-expected monetization, and continued robust growth in Continental Europe,” the report explains.
Related articles:
• [JPMorgan Chase predicts search revenue will grow to $30.5 billion this year](http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080102/FREE/152805424/1078)
• [JPMorgan Predicts 2008 Will Be “Nothing But Net”](http://www.techcrunch.com/2008/01/02/jpmorgan-predicts-2008-will-be-nothing-but-net/)
• [JPMorgan: ’08 Online Ad CPMs Set To ‘Accelerate,’ Search Will Hit $30.5 Billion](http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=73513)

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