December 18, 2017

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Microsoft Cuts Deals with TV, Movie Producers

Microsoft Cuts Deals with TV, Movie Producers

At the Consumer Electronics show in Las Vegas this week, Microsoft, in an effort to compete with the vast popularity of Apple’s iTunes, announced it has landed deals with entertainment giants Metro-Goldwyn Mayer, CBS, Disney and others to stream content to users of Microsoft’s Xbox.
According to a Bloomberg report, “Gates, speaking for the last time at the Consumer Electronics Show in Las Vegas, laid out Microsoft’s plans to build more products for the Internet, mobile phones and automobiles. The effort underscores the company’s strategy to counter slowing growth in personal-computer sales and fight competition from Apple and Google Inc.”
The move has some bloggers wondering if it will even make a dent in the power of Apple’s iTunes platform, with others noting that On Demand programming and free online episodes are already available for many of the same programs that the new Xbox feature will offer for a fee.
Gates’ keynote will be his last at the CES, as he is leaving his daily responsibilities at Microsoft this summer, while remaining company chairman.

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