Like Speed Dating, But for Marketers
Have you ever tried speed dating? You sit down with a series of people for five mintues a pop and see if you click with anyone. That’s what I was reminded of while reading Bryan Person’s post on the benefits of speed mentoring. He describes an event where “newbies” can ask a series of good questions to many marketing experts there to provide advice. He suggests a Boston area “social media speed mentoring” event, similar to the event for marketers but with social media experts. Sounds like a plan to me, and just the thing for my bemoaning the lack of “advanced” social media events in the area. “After the speed sessions end, allot some additional time for the participants to follow up on the connections that felt strongest to them. You could also ask the newbies to list the names of two or three experts they’d like to meet with again, and then forward on the relevant contact information after the event.”
Am I the Only One Who Still Watches for the Game?
Everyone looks forward to the funny, crazy, outlandish efforts that advertisers go to in order to grab your attention during their (extremely, extremely expensive) 30-seconds of ad real estate during the Super Bowl each year. Stories about the ads practicall outnumber stories about the game itself (and stories about this fact practically outnumber…oh, you get the idea). Chris Abraham previews some of the best of the crop for this year’s game. “One :60 for Budweiser will feature the traditional Clydesdale mascots, and one other will focus on a responsible drinking message. Most of the Bud Light spots will feature the now-familiar formula of men, women or animals going to great lengths to drink Bud Light.”
From Idea to Fruition
I wrote a post some months ago about how many great brainstorms I have that (for whatever reason) just never become a final product. Whether it’s a great blog post or a new strategy, sometimes things that sound like the best ideas don’t really work out in the end. Mike Manuel argues for a better system of bringing terrific ideas for web projects into fruition, rather than getting really psyched for a new campaign that doesn’t see the light of day. “For most folks, the easy (and sometimes only) answer is to rely on in-house expertise to get the job done, which inevitably comes with its
own set of issues and challenges. For example, does the corporate web team have the time to take on your project, and if they do, how confident are you that they will do it really well? Oh, and how quickly can they get it done? All are important factors to consider.”