The Minnesota Monitor is [reporting](http://www.minnesotamonitor.com/showDiary.do?diaryId=3037) that Target may be rethinking its policy of not engaging non-traditional media sources. Target spokesperson Amy VonWalter admits in the piece that the policy is in place. However, given the recent flap over Target’s Times Square Billboard, they are considering revising the policy; she’s quoted as saying “In today’s media world, we recognize it is worth revisiting.”
Some reasons provided for having the policy were time constraints and a desire to focus communications on their “[…] customer base and our guests, not the industry as a whole.” She further noted that Target has received “fewer than a dozen complaints” about the billboard.
