October 23, 2017

Helping PR pros make smarter decisions

Demo 2008 Wrapup – Ten exciting new technologies

Demo 2008 Wrapup – Ten exciting new technologies

Last week, 77 companies had six minutes on stage at DEMO 2008 to introduce a new product to the world. For the first time, a free live video stream was available, allowing anyone to watch the live presentations on the web.
Being a new tech junkie, I watched all the presentations in real time, and covered the event by live virtual blogging. Here is my list of the top ten exciting new technologies unveiled at DEMO 2008, in no particular order.
NotchUP.png
[NotchUp](http://www.notchup.com/?q=i)
The pitch: Get paid to interview for jobs.
The problem: Top tier candidates are extremely hard to find, especially when they’re already employed and not necessarily looking for a new job.
How it works: Professionals set up a profile on NotchUp and add an asking price (the price at which they’d be willing to talk to recruiters/employers). Employers use NotchUp to find qualified candidates and pay them their asking price to interview. NotchUp acts as the intermediary between the two, adding security and privacy to both.
rove_main.gif
[Rove Mobile, Inc.](http://www.rovemobile.com/)
The pitch: Control your desktop computer remotely from your smartphone.
The problem: Smartphones are great, and there are several applications that let you access files remotely. But you can’t actually run programs and use the keyboard and mouse. Say you want to edit a photoshop file from the road. With PC Mobilizer, you can do just that.
How it works: You create an account, download the agent to your PC, and download the client to your mobile phone.
Bitgravity.gif
[BitGravity, Inc.](http://www.bitgravity.com/)
The pitch: Live Broadcast of high definition video.
The problem: Until now, high definition live broadcast on the web has been choppy, requiring extremely high broadband speed.
How it works: BG Live Broadcast is a flash-based streaming service that is scalable and fault tolerant. To be honest, I don’t know how it works, but BitGravity was the streaming video provider for the DEMO conference, and the stream was really impressive.
iLeonardo.gif
[notebookz.com, Inc.](http://www.ileonardo.com/secure/main.php)
The pitch: Connecting people and similar collections of information on the web.
The problem: Finding collections of information on a topic is much more difficult than finding disorganized facts.
How it works: Users create notebooks, which contain links, content, and other media on a specific topic. They then share these notebooks with others, and iLeonardo strings the notebooks together to create a relevant collection of user generated libraries on specific topics.
Redux.gif
[Redux, Inc.](http://www.redux.com/)
The pitch: Helping people find genuinely compatible people with whom they can form true, organic relationships.
The problem: Millions of people would like to meet new people, but they don’t have a good way to do it today.
How it works: From their web site: “Through our ‘Relevance Index Engine’, a curious set of features, and an experience that embraces the realities of the lifecycle of how people get to know each other, Redux provides a space where people can connect to others with compatible interests and personalities, and then engage in both online and offline activities to get to know the people they meet.”
Visible Measures.png
[Visible Measures Corp.](http://www.visiblemeasures.com/)
The pitch: Measuring the distribution and consumption of Internet video.
The problem: Companies are pouring money into online video, but once the video is published, there is a disconnect in measurement.
How it works: The Visible Measures plugin measures usage information such as how long users watch, which segments of the video are replayed the most, and where most attention is spent, as well as how content is syndicated and spreads across the Internet. Their visualization tools show such interactions like pauses, fast-forwards, send to a friend, etc., allowing video producers to see how viewers interact with their content.
Sprout.jpg
[Sprout, Inc.](http://sproutbuilder.com/)
The pitch: Anyone can use SproutBuilder to create sophisticated rich media widgets and other Flash content.
The problem: Flash and Flex implementations of widgets take experienced professionals. Creating a widget is too difficult for non-designers.
How it works: Choose from a pre-built template and drag-and-drop content such as text, images, video, news feeds, slideshows, etc. When your sprout is built, publish the sprout to blogs and social networking sites, or to widget distribution networks like Clearspring, Gigya, and Spring Widgets. Once the sprout is published, you can use sprout’s measurement tools to see how many copies were made, how many times your sprout was viewed, etc. In addition, if you want to edit your sprout, all copies of your widget will be instantly updated.
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[Livescribe, Inc.](http://www.livescribe.com/)
The pitch: Livescribe’s Pulse Smartpen is a computer in a pen that records and links audio to what users write on paper.
The problem: We still make notes with pen and paper, and adding audio commentary to our notes is an entirely separate process.
How it works: From their DEMO product description: “Livescribe’s Pulse Smartpen is a computer in a pen that records and links audio to what users write on paper. Users can tap on their notes to replay recorded audio. Notes and drawings with audio can be transferred to a PC for backup, search and replay. Users can share their notes online or email them as interactive movies. Software developer tools make it easy to create applications and content for the mobile computing platform.”
seesmic.jpg
[Seesmic](http://www.seesmic.com/)
The pitch: Bringing conversation alive through video.
The problem: Until now, online communication has lacked personality as it’s been limited to text (IM, SMS, email).
How it works: Users can record video directly on the seesmic web site, and use video to ask questions, reply to friends, and chat with others.
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[LeapFrog Enterprises, Inc.](http://www.leapfrog.com/en/shop.html)
The pitch: Bringing books to life for children to instill a lifelong love of reading.
The problem: Learn-to-read products are not built in a way that makes them easy for children to use and enjoy.
How it works: Children touch Tag (a handheld, pen like reader) to books in the Tag library to hear individual words, line-by-line reading or entire stories. Parents can connect Tag to LeapFrog’s online Learning Path to upload data on their child’s progress and download content to match their child’s interests.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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3 Comments

  1. Chivalette42@gmail.com'
    Otha Gainforth

    That is an easy question. Just get a list of her campaign contributors and you will see who she wants to protect. Believe me, it isn’t the average taxpayer.

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