July 17, 2018

Helping PR pros make smarter decisions

Facebook retools application notification system

Facebook retools application notification system

In an effort to quell growing discontent over excess zombies, pirates, and vampires, Facebook is instituting a feedback system that will reward well-received applications and banish annoying ones. The feedback system will be guided by clickthroughs and application install numbers.
Applications with good feedback will be permitted to send more notifications, and those with fewer clickthrough/install numbers will have their notifications reduced. This changes the standard for allowing all new applications to send out 40 notifications per user per day.

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About The Author

Jennifer Zingsheim Phillips is the Director of Marketing Communications for CARMA. She is also the founder of 4L Strategies, and has worked in communications and public affairs for more than 20 years. Her background includes work in politics, government, lobbying, public affairs PR, content creation, and digital and social communications and media analysis.

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