September 27, 2022

Helping PR pros make smarter decisions

Jargon Shmargon (and Other PR Blog Jots)

Jargon Shmargon (and Other PR Blog Jots)

Crystal Clear Writing
Fleet Street PR
As someone who finds her friends repeatedly not knowing what the heck she’s talking about while discussing her work and social media in general, I definitely appreciate this post from Dave Fleet. he discusses the need for clear writing, and calls for other bloggers to cut the jargon out of their everyday speech as well. “Will I dumb down the way I communicate? No. Far from it. I’ll open up my conversations to people who don’t live in our little bubble and who don’t know our terminology, but who want to know about this stuff. It’s not easy to cut out these words and phrases, but I guarantee to you that far more people will understand you.”

Click, Clique, Boom
The Buzz Bin

Have PR bloggers formed an impenetrable clique at the expense of everyone else? The argument has been made in the past, but Geoff Livingston doesn’t think so.  I can’t help but agree with him, while it can be intimidating to join in a conversation when everybody else already seems to know each other, it shouldn’t be that difficult for a communicator interested in getting involved.  Harping on this issue just seems like a flat-out waste of time. “Please, add to the conversation with some sort of positive addition, new outlook, or create your own group of friends within the PR
blogosphere. Another alternative: Just move along. Unsubscribe. I already have.”

Crisis Jots
With plenty of items to discuss in his latest post, Gerald Baron spent some time on a number of issues.  He put some particular emphasis on Roger Clemens and his recent testimony before a Senate hearing committee regarding his alleged steroid use. Gerald urges the baseball great to use caution in his aggressive defense, pointing out that his protestations of innocence may do even more damage to his reputation if even the slightest wrongdoing is uncovered. “He is taking the kind of aggressive, in your face defense that has been promoted by Eric Dezenhall, which is (mostly) appropriate if and only if he is absolutely as clean as he adamantly professes to be. There is no room for shades here-he has left no room. My concern expressed earlier was that if he is not as clean as he so vehemently states, then his reputation will be damaged as much or more by his bald-faced lying than by his use of illegal substances.”

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    Judy Gombita

    Re: Click, Clique, Boom. Hmmm. I see that post has generated seven comments so far: Five from folks on the existing blogroll, one from the author, one commenter with no last name.
    In comparison, Jenn Mattern’s Why I Won’t Join Your PR Blog Party (because let’s not kid ourselves about who was being targeted) generated 27 comments and 3 trackbacks. Of the 27 comments, five were responses by Jenn Mattern to commenters, four came from individuals on her Blogs I Can Stomach blogroll (including me), plus 15 other individuals (one twice).
    Note that the majority of commenters agreed with her assessment. It seems that many who disagreed with her tended to Twitter about it…you know, amongst old friends.
    Rather than the recommendation to “create your own group of friends within the PR blogosphere,” I’d suggest individuals seek out blogs, etc., that really do welcome new (in addition to the more-established) people and independent voices. You don’t have to play by the unspoken code and rules of an “old” (by social media standards) hierarchy about what constitutes “proper” blogger outreach, engagement and reciprocal link-love…that’s the beauty of the blogosphere, discovering fresh/new voices and kindred/generous spirits from all over the place.
    As a side note, if I determine that bloggers are “ungenerous” or ignore/marginalize my comments and concerns…I certainly move on! (And have in many cases.)

    Sarah Wurrey

    Thanks for your input, Judy! I absolutely agree with you about throwing out the old rules, and that the blogosphere is an amazing place to seek out kindred spirits.
    I suppose the only reason I disagree with the clique assessment is that I still consider myself relatively new to the social media world, and I actually didn’t have much trouble getting to know a lot of the people who’ve been accused of being cliquish… They were all very friendly and open with me, answered my questions, responded to my comments, etc. that is obviously just my personal experience, but I suppose that’s where my analysis of Geoff’s post came from.
    Thanks for contributing!

    Judy Gombita

    You’re welcome, Sarah. I actually find it quite intriguing the vehemence of the “there is no clique” argument. If you aren’t a part of a clique, why would one waste posting space arguing that such things don’t exist?
    “They were all very friendly and open with me, answered my questions, responded to my comments, etc. that is obviously just my personal experience…”
    OK, the cynical moi must ask: when you began actively participating in social media, were you already working for (and contributing articles) to an industry trade publication?
    I mean, come on, if you give folks virtual ink love, of course they are going to be friendly and open with you. The fact that they like you just makes the experience more enjoyable on both sides.
    The danger, of course, is if you continually highlight posts, etc., because those are the people/blogs/podcasts of which you are familiar and friendly with, who *isn’t* getting deserved coverage, because they aren’t Twittering (or whatever) along with the existing gang?

    Sarah Wurrey

    Speaking of kindred spirits! i share your cynicism and would have asked the same question, hah. But no, media Bullseye wasn’t yet a twinkle in my eye when I started engaging…It was kind of a step by step process for me, I suppose.
    I agree I could expand my horizons and freshen up my RSS feeds on a more regular basis, it definitely gets tricky when you have to keep tabs on so many!

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