January 19, 2019

Helping PR pros make smarter decisions

Not Another Shiny New Thing (and Other PR Blog Jots)

Not Another Shiny New Thing (and Other PR Blog Jots)

Twitxr–Twitter For Pictures
PR 2.0

As a geek, I’m always interested in the latest shiny new thing.  But as a pragmatist, I’m also always wondering why on earth we need so many.  Brian Solis reviews the latest new media site, Twitxr, a micro photo blogging site similar to Twitter.  I’m sure the site is lots of fun, I’m just tired of all the latest to new things that seem to debut almost every day. Or maybe I am just continuing my grumpy streak. “What matters the most is that there are new social tools introduced
everyday that extend our ability to produce, discover, and share relevant content. While not everyone is capable of creating and sharing compelling or meaningful information, the ability to do so is what empowers those that do. It’s our job to filter the signal to noise ratio to stay connected to those whom we align using the tools that link us together.”

What Would Costanza Do?
Six Pixels of Separation
Ah, there is nothing like applying a classic episode of Seinfeld to ideas on new marketing. most people remember the famous episode where George decides to do the opposite of all his instincts, and Mitch Joel want to apply this theory to marketing.  He speculates that part of the reluctance to enter into a new media program is the fear that it goes against C-suite instincts.  So why not urge your executives to think like George? “So, when you’re sitting in those Marketing and Communications meeting, and someone suggests that the company start a Blog, instead of questioning the culture or looking for some form of guarantee on the ROI, stop yourself. Stop, and think about George Costanza. What if all
the options were gone? What if every time you used the judgement you’ve exercised to date it did not work out? What if you pulled a Costanza and did the exact opposite? What would George Costanza do (hint: sleeping under your desk is not the right answer).”

Cut the Fat
It is kind of an obvious point to make, but it is definitely still relevant: there is just a ton of information on the Internet these days. We’ve all used the phrase “too much information!”  when a friend or acquaintance shares a little too much about their personal life,  it’s too much information can be bad for blogs too, according to Dean Riek. He offers eight steps to cutting the fat out of your writing and making your blog clear, simple, and relevant.  “You can’t alter the flow of information out there, but you can do some simple things in your writing to make the information you present clear, simple, and easy to understand.”

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