While it isn’t hard to find people with similar interests with blogs or other sites online, an entire social network devoted to just one subject may be harder to locate. This week, however, Powderhouse Productions announced the launch of Shoetube.tv, a new online video channel and social community for women with a passion for shoes. Shoetube will feature a mix of original video programs, user-generated videos and photos, and sponsor-created content, including blogs.
“It seems like everybody has a personal connection to their shoes, and everybody likes to share,” said Bill Lattanzi, creative director at Powderhouse Productions and editor of the Shoetube.tv site. “So we’re providing a central location online for women to connect, celebrate and share their love of shoes. From the blogs to the videos, you’ll find a lot of joy, a lot of fun, and some really personal surprises.”