Love and Marketing
Engage in PR
The idea that marketing and advertising have ruined Valentine’s Day and what it is really supposed to be about is hardly new, I still cannot resist linking to Kyle to rant on the subject. “Marketing can often times latch itself on to a notion and drag it into the ground, creating collateral damage along the way and this most happens around holidays. Christmas seems to be fighting back a bit after being abused for so long, but for me St. Valentine’s Day is the worst of the lot…oh wait, I just heard about a Washington’s Birthday event at my local Toyota dealer, I gotta run!”
Who Needs Social Media?
The Buzz Bin
While several major companies have embraced social media wholeheartedly, there are some who have either ignored altogether or misused it. Larissa Fair chooses to highlight some companies that he feels ought to be using social media to their advantage, including some surprises. “But there are still a few companies that could benefit from engaging in social media, if only just by using a corporate blog for customer relations. Why haven’t they made more of an effort to reach out to their users and listen to what they are saying?”
Social Media Group
We throw around a lot of buzzwords in this business, and the idea of transparency is no exception. But how many of us actually know what it really means? “A lot of us in this space also talk about transparency, and I think we use it too much and don’t articulate it well. Transparency doesn’t mean opening your books and executive offices and secret R&D labs and inviting the world in, answering each and every question that is asked of you. Not at all.”