December 12, 2017

Helping PR pros make smarter decisions

Ideas and Cocktails (and Other PR Blog Jots)

Ideas and Cocktails (and Other PR Blog Jots)

Bar Napkin Brainstorms
Conversation Agent
Some of the greatest ideas might have been formed over drinks and among peanut shells on a bar napkin at a post-meeting happy hour. And why? Because the visual is a vital element of coming top new and potentially great conclusions. I think this is a big reason why the Common Craft RSS and Twitter videos have been so successful–using simple visuals can make an idea easier to understand. Valeria Maltoni highlights a new book sining the praises of the visual in business. “The visual display of information can lead you to insights. Let’s face it, we are visual beings. All of our daily stimulations – much of which you may contend is noise – include a strong visual component. Our vision is always on from the time we get up in the morning, to the time we go to bed. We may temporarily block our auditory by zoning out, but vision stays on longest.”

Mea Culpas Don’t Always Work
Common Sense PR
Wriggling out of a sex scandal and back into public favor is not an easy feat, and rarely achieved. Bill Clinton set the gold standard for it, but really, his post-Lewinsky popularity was helped along by the booming economy and the public’s distaste for Ken Starr (in my opinion anyway). Eric Eggertson doubts that disgraced NY Governor Elliot Spitzer will be able to spin his way back into the public’s good graces, and I can’t disagree. “The problem Eliot Spitzer faces is of his own making. The hardball approach to wrongdoers that made his career now prevents him from successfully playing the contrition card. As Conrad Black has learned (or maybe he hasn’t), arrogance, a bullying persona and the love of the limelight are qualities that make it almost impossible for people to forgive and forget.”

Tool Time
Paul Gillin
Are the tools marketers and PR pros using, particularly the tools of new media, distracting them from their primary objective? Paul Gillin makes a terrific argument in the affirmative, reminding everyone in the industry that the shiny new object is great, but the focus should remain on what you are trying to achieve, rather than the how. “The building blocks of social media are simply tools and they’re not well-suited for every task. For example, if your objective is to alert visitors to a new category of products and provide detailed information on the specifics, a catalog page would be more effective than any interactive tool.”

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