December 18, 2017

Helping PR pros make smarter decisions

Media Bullseye Roundtable with Donna Papacosta

Media Bullseye Roundtable with Donna Papacosta

We were lucky to have blogger and podcasting expert Donna Papacosta on the Media Bullseye Radio Roundtable this week, and she didn’t fail to deliver a lively and interesting program. We covered a variety of topics, from the extensive mainstream coverage that some of our favorite social media friends received this week to the launch of Starbucks’ latest social media offering. CustomScoop’s CEO Chip Griffin also joined in the chat with some insights of his own.

(Click here to download the 22 minute conversation)

Social Mainstream MediaScott Monty, of crayon, and Paull Young, of Converseon both received some high profile media attention this week, from the Wall Street Journal Online and Fox News respectively. We discuss whether this might influence some reluctant companies to start engaging in social media, and how it is important that no company focuses on just one media element when planning communications strategies.

FriendFeed – Is it the next Twitter? – TechCrunch posed this question last week, and I myself was a bit dubious. I point out my reluctance to sign on to the latest “shiny new toy,” but also have been interested in finding an aggregator that will work for me. Chip questions the necessity of such a tool, and Donna points out that she follows all her online friends already.

Starbucks Has a New “Conversational” Site – Shel Holtz and Jeff Jarvis both blogged this week about Starbucks new site, run in conjunction with Sales Force. THe site urges customers to chime in with their feedback for building a better Starbucks. Donna points out that the site may not even be worth it in the long run, as many of the suggestions are pretty rudimentary, and she hopes that Starbucks is already doing them (recycling, for instance). I wonder if perhaps we put too much pressure on companies to contribute to this space, when it is not necessarily for everyone.

(Click here to download the 22 minute conversation)

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