December 18, 2018

Helping PR pros make smarter decisions

Social Media as a Commodity (and Other PR Blog Jots)

Social Media as a Commodity (and Other PR Blog Jots)

Social Media Market
Now is Gone
What if you could run down to the social media market and pick up a bushel of blogs for your PR program? Ike Pigott argues that the changing nature of measurement makes it nearly impossible to really determine the value in certain social media standards. He points out that if you could just buy a popular blog from a vendor, social media wouldn’t be important, it’s the illusion of influence that people want, even if only through spam links and other black hat measures. “And that is precisely why you should be wary of those who want to sell you Social Media like it is a commodity. There is no baseline for exchange rates. There is no common currency. You have to decide what sort of measurement matters to you, and cultivate in that direction. The market is totally free – free for you to define, free for you to
dissect, free for you to develop.”

Is PR Killing the News Release?
Copywrite Ink
While I think the jury remains out on the status of the traditional press release, but Rich at Copywrite thinks it’s dying, and is placing blame squarely on PR practitioners. Rich accuses PR pros of dressing up non-events as notable news with silly trappings and double speak, and avoiding the only way to get anything covered–make it actually newsy. He also bemoans  “I’ve been told public relations is anything and everything from leveraging relationships with reporters to having a super huge data base (and that it is a function of marketing). I’ve been told to never send releases and always send releases. I’ve been told that pitches work best by phone, by e-mail, and, my personal favorite, by casually
dropping by the reporter’s desk after purchasing an advertisement.”

Twitter Hits it Big…Again
Geek Gestalt
Last year, Twitter was the undeniable “big story” at the South By Southwest Interactive conference in Austin. And it seems that the popular microblogging platform is looking at a repeat victory. Daniel Terdiman recounts how Twitter has dominated discussion at SXSW, and even sparked some of the other major stories coming out of Austin this week, including the Sarah Lacy kerfuffle. “Late last night, as some friends and I were trying to figure out where the crowds were, we found ourselves without the ability to get Twitter feeds. But we had cell phones and through a painstaking process of calling people, checking email and pure luck, we ended up getting the word that we’d been waiting for. Still, we all knew that if we’d simply had Twitter, we could have gotten the information a whole lot quicker. Looking ahead, then, at what might be the Twitter of SXSWi 2009, I’m putting my money on a relatively young technology that not long ago, no one had heard from. Yes, it’s Twitter.”

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