December 13, 2017

Helping PR pros make smarter decisions

Social Media for a Good Cause — Todd Defren Joins the Roundtable

Social Media for a Good Cause — Todd Defren Joins the Roundtable

Shift Communications principal Todd Defren joined Media Bullseye’s Roundtable this week–and he was NOT discussing the social media release! Instead, we focused on Todd Andrlik’s new blog for a good cause, social media careers, and the clash between liveblogging and sports.

(Click here to listen to the 19-minute discussion)

We began on a serious note, as Todd Andrlik recently announced on his blog that his sister is being treated for an aggressive form of breast cancer. He set up a blog and fund in her honor, and is asking the social community for help. Todd and I both compared it to the Frozen Pea Fund, and noted that while some are a bit snarky about the value of social media, it truly can do wonderful things for people.

Next up for discussion was a post on Steve Rubel’s Micro Persuasion this week, in which Steve argued that some social media focused jobs will soon be phased out. I pointed out that while this may be true in the future, Steve was rushing things just a bit. I argued that I work for an extremely social media savvy company, and there are still people working here who aren’t necessarily comfortable sharing as much as Jen or I do online–it’s a matter of taking the engagement one step at a time. Jen agrees, thinking Steve’s timeline is a bit rushed.

And what’s a March podcast without a little talk of March Madness? We close the show with a lively discussion of sports and liveblogging as the debate continues. Jen mentions the decision by Mavericks owner Mark Cuban (himself a blogger) to ban the Dallas Morning News blogger from the Mavs press box. Todd points out that there will be little recourse for professional sports to stop fans from “broadcasting” live from games or their living rooms, particularly with the rise of mobile media.

(Click here to listen to the 19-minute discussion)

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