America Online announced this week that it has acquired Sphere Source, a leading provider of contextual search tools that offers related content to publishers. Sphere will be a subsidiary of the Web company’s programming division.
“Our focus at AOL is providing consumers relevant content wherever they are on the Web, and Sphere’s capabilities fit in perfectly with this effort. Not only will it let us enhance content on our own sites, it will let us distribute our content across Sphere’s growing third-party publisher network,” said Ron Grant, President and COO of AOL. “In addition, this acquisition provides AOL with access to advertising inventory across Sphere’s network, while growing its reach to content publishers via the widget.”
“We are delighted to be joining AOL,” said Tony Conrad, CEO of Sphere. “AOL’s vast properties and platforms offer us the opportunity to reach publishing and news environments across the Web.”