January 23, 2019

Helping PR pros make smarter decisions

Break On Through (and Other PR Blog Jots)

Break On Through (and Other PR Blog Jots)

Dealing with Skeptics
Shel Holtz
There are many reasons a company might balk at adding some social media to their public relations strategies, but that shouldn’t stop you from getting the C-Suite on board. Shel Holtz lists some of the usual reasons (legal concerns, lack of expertise) given for not engaging, and some responses that might help you break through. One area of particular interest is the lack of ROI. “There have been a lot of developments in the ability to assess the return on investment for engagement with social media. See Kami Huyse’s example of ROI from a social media effort on behalf of her client, Sea World. PR measurement guru Katie Delahaye Paine also addresses measurement of social media quite nicely in her new book, “Measuring Public Relationships.”

Be Ruthless
Finding your blogging productivity lagging and growth stagnating (hey, like the economy!)? Well look no further than these seven tips from Darren Rowse might give you a bit of a jumpstart. He offers advice on how to be a “ruthless” blogger, and a take no prisoners approach to more effective blogging. “I find that there are certain times in my day when I am more productive than others (for me it’s mornings). These times need to be kept as ‘sacred’ times that you reserve for those activities in your life that are core to the running of your blog. I reserve these times for writing the majority of my posts. In these times I switch off Instant Messaging, Twitter, Phone, Email and often get offline and out of the house altogether so that I am able to be completely focussed on the task of writing.”

Happy Belated Birthday Cluetrain
Phil’s Blogservations
In a recent post, PR blogger John Cass called for several bloggers to share their thoughts on the tenth anniversary of the Cluetrain Manifesto. Phil Gomes answers the call and answers John’s “Cluetrain questionairre,” citing Dell as one of the companies that has best implemented the policies of Cluetrain thinking. “As I told someone recently: Dell in 2005 looked at social media the way that Americans looked at the Sputnik launch in 1957. Now in 2008, Dell is like America 12 years after that launch — waving at everyone else from the surface of the moon. Amazing market-as-conversation metamorphosis. (And proving, just in case you were wondering, that the tech-years-versus-real-world-years ratio is about 4:1.)”

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