October 4, 2022

Helping PR pros make smarter decisions

Extra extra (and Other PR Blog Jots)

Extra extra (and Other PR Blog Jots)

Take Advice from Newspapers

While newspapers and other forms of print media have been taking a beating recently in more ways than one, perhaps a blogger can learn a thing or two from dead-tree media in terms of boosting a blog’s “circulation” numbers.  Simon Payn applies five newspaper tricks of the trade to blogging. My favorite is the first: edit, edit, edit. “So, bloggers…: What would happen to your writing if space was limited, and you were forced to edit your blog post down by 50%? Would
cutting out 300 words make your post punchier and easier to read? How about you try to cut your favorite post in half to see what happens?”

Give up, Get back
Conversation Agent
I was interested this week to see so many reacting to Hugh Macleod’s decision to give up his Twitter account in order to focus more creative energy on his book.  Valeria Maltoni muses on what you can cut out of your life in order to get something back, whether it’s creativity or more time for other projects. And how can this sort of step help your brand? “For your brand, it’s not trying to be all things to all people. Instead, being more focused on the personality it already has and potentially aspire to the one it can achieve. Remember that in perceptual maps you can move only in one direction. No having your cake and eating it, too. Or as we say in Italy, having the cellar full and the wife drunk.”

Chris Brogan
Perhaps because I enjoy writing, I can relate fully to the idea of being afraid to put pen to paper (or fingers to keyboard, as the case may be). I was paralyzed with writer’s block earlier this year, and when a certain amount of time passes since you’ve written anything you’re proud of, the thought of buckling down and getting back to it can be terrifying–after all, what if you never write anything good again? Chris Brogan gives some excellent advice for getting over the hump, or starting fresh. “Once you get rolling, get into the habit, and just start producing, it doesn’t stop. If I were writing full time for a living, I could keep going for quite some time before I hit a wall, but that wasn’t always the case. I used to get blocks all the time. What changed? I practiced more, and more, and more, and more. I wrote ALL the time. I got into the habit of writing no matter what. Made all the difference in the world.”

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