December 11, 2017

Helping PR pros make smarter decisions

Green PR (and other PR Blog Jots)

Green PR (and other PR Blog Jots)

Green PR
Bitemarks
More and more large corporations are joining in the “green” movement, launching eco-friendly sustainability programs and other environmental initiatives. Kristina Skierka discusses what this means for public relations teams, and how PR can help guide a client when it decides to promote environmental responsibility. “Because a client’s public is so diverse, when clients want to “go green” or get attention in the media for eco initatives, PR pros owe it to their clients push them to do their homework, be transparent and be authentic – to figure out how to infuse their business with values that don’t just stop at a product or a CSR initiative, but in fact infuse a business’ values and operations. True, authentic green efforts have something for very subsector of their public – operations, supply chain and even investors.”

Interview Interruptus?

Trafcom News
I know I am guilty of this one: You end the interview and immediately switch off your audio recorder, and then continue to chat for a moment or two to say goodbye to your guest. But what if you are missing a great moment or a perfect quote by doing that? Donna Papcosta points out that post-interview chatter may be valuable, and can always be cut out if it is not. “There’s a lesson here for the interview subject too: Don’t assume that what you believe to be an off-hand comment won’t actually be on the record. (Of course, in the corporate world, endless rounds of approvals will ensure that the final product won’t violate anyone’s sensibilities; for external publications, it’s a different matter.)”

Groundswell
BL Ochman
There are plenty of books out there on the value of social media to marketers and others in communications, but BL Ochman can’t recommend “Groundswell,” by Charlene Li and Josh Bernoff, enough. After encountering some discouraging evidence that even corporate marketers who understand social media’s importance are still not participating, BL was encouraged by the book and urges all her readers to run out and order a copy. “Charlene Li and Josh Bernoff grok new media, and so will you when you read this book. Whether you are still scratching your head about what’s going on, or you’re a veteran new media marketing strategist, you need to read this book. I’ve read a few dozen books about Internet marketing, new media, blogging, etc. Many are well written. Some have flashes of brilliance. But Groundswell trumps all the new media marketing books written so far. If you read this blog with any regularity, you know I don’t gush. Rant yes, gush no. But I’m gushing about Groundswell.”

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1 Comment

  1. pilmerpr@gmail.com'
    John

    I agree, with green marketing PR as it is with any PR transparency and authenticity are key. In the digital age we live in any mistake can be displayed before millions of people in a very short period of time.

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