December 15, 2018

Helping PR pros make smarter decisions

“Real Life” Networking Tips (and Other PR Blog Jots)

“Real Life” Networking Tips (and Other PR Blog Jots)

“Real Life” Networking Tips
Online social networking has become an important element in business, and can be of great assistance to job seekers using professional sites like LinkedIn or Facebook. But what about in person networking? Events held offline are a great opportunity for that, and Bryan Person advises attendees to check out the list of others attending in advance of the event, that way you can plan who you’d most like to touch base with. “Select a few names from the list; follow their corresponding links; and learn more about what interests them, using their blog posts, tweets, about pages, and social networking profiles as guides. Then, once you arrive at the event, seek out those people on your must-meet list and use some of the information you’ve gleaned online as conversation starters.”

Mom Blogs are Where it’s At
Not long ago, Susan Getgood wrote a great piece for Media Bullseye on the best way to reach out to “mommy blogs.” Michelle Mitchell explains why mom blogs are a powerhouse online, and will continue to dominate. Of particular note to marketers, she discusses the economic power many a mommy blogger wields. “Because women are generally the buyers for their homes in everything from clothing to food to minivans mom blogs talk about things that can be bought and sold, products that can be promoted and services that most households need. Proctor and Gamble, Sony or General Electric can throw up their logos on PerezHilton and that might make them look rather hip but if they can get Dooce to say she liked their stuff that’s when the sales start rolling in. You’ve heard “The hand that rocks the cradle rules the world”? Well she who does the shopping then blogs about it rules the net.”

Find the Forest
Marketing Begins at Home
“Shiny new toy” syndrome is a common complaint among social media evangelists, who argue that some in public relations or other communications industries can’t see the forest for the trees, and only want to latch on to the latest shiny object in order to remain on the cutting edge. David Parmet relates a similar frustration from his time at New Comm Forum last week. “So what’s left to do is to educate our peers on the larger cultural shift going on here. To make them aware of the dangers from entrenched business interests like carriers and old media as well as the political sphere. In other words, not only to show them Twitter but to explain to them why it is important. That’s what I’d like to see more of from organizations like SNCR (of which I am a member and rabid supporter) and others in our industry.”

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