December 15, 2018

Helping PR pros make smarter decisions

Relationships Not Only Important to Brands (and Other PR Blog Jots)

Relationships Not Only Important to Brands (and Other PR Blog Jots)

Relationships Not Only Important to Brands
Personal Branding Blog
We all try to drive the idea of building relationships into the heads of our clients, arguing that social media is a “conversation” and that the back and forth networking is what will help most when engaging in social media. But what about job seekers? Dan Schwabel argues that building relationships and networking online is essential to college grads looking for first-time jobs, particularly when dealing with alumni at networking events. “There are simply no excuses and you must start early, at least by networking.  Aside from this, I went to another college networking even earlier this week and I was one of the only alumni there because, let’s face it, alumni just don’t come back. They don’t come back for a simple reason and that is because they know they are going to be harassed for jobs from people who don’t care enough to learn about them. There is a perception among alumni (I conducted a survey with my network) that college students only set up these events to beg us for jobs.”

I Don’t Have an Ego, I Just Love How Awesome I Am
Is the blogosphere a bit egotistical and superficial at times? Absolutely, the navel gazing can get a bit tiring, and we are all guilty of it at times. Pamela Seiple, a soon-to-be college grad, encourages others, especially young people, in the blogosphere to adopt a bit of humility and remember that the web does not exist solely for self-promotion. “I completely agree that being an active member of the blogosphere encourages the fundamentals of social media. It’s when people take it to the extreme that I get bothered. Twitter should not be a popularity contest – who cares if you have 6,387 followers? And personally, I don’t think it makes sense to surf the blogosphere with the goal of commenting on ten people’s blogs in a given day. It’s one thing if something they say is thought-provoking. It’s another if your comments are forced for the sole purpose of getting your name out there. This “popularity contest” I speak of reminds me of middle school-age behavior, which weren’t
exactly the most mature years for a lot of people.”

Easy Being Green?
Diva Marketing Blog
As Earth Day events wind down, Toby Bloomberg reflects on some of the best green initiatives from brands. She notices that “being green” and supporting environmental causes has actually become quite a marketing tool for some companies. “Social media is making an impact too. According to research from Nielsen Online protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. “…consumers are becoming increasingly vocal online about the  issue of sustainability… Blogger attention to… issues like pollution, toxins and sustainable agriculture reveal an important intersection between
personal health and environmental wellness.”
Jessica Hogue, research director, Nielsen Online.”

Internal Affairs
Shel Holtz
Today at the New Communications Forum, Shel Holtz is giving a presentation regarding the blurring of lines between internal and external communications. Keeping the lines of communication open with employees (particularly at big companies) is just as important as communication with the media and public, but each audience can’t necessarily receive the same message. “But employees still need the internal spin, and I’m using that word in the constructive sense. In a merger, analysts care about the impact on value and share price. Employees may also care about that–particularly if they own stock–but they have more immediate concerns that aren’t on the minds of other publics (including local communities, NGOs, activist groups, the government, and so on). They want to know about the security of their jobs, the status of existing projects, where they’ll wind up in the revamped structure of the new
company and whether their benefits will change.”

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