January 19, 2019

Helping PR pros make smarter decisions

TweetTV (and Other PR Blog Jots)

TweetTV (and Other PR Blog Jots)

Disruptive Conversations
More and more, mainstream media sources are relying on user-generated content for stories, particularly online sources. Dan York reports on a local news station in Vermont which has been very active on Twitter, even using the site to solicit news stories from the viewers. He bemoans the decline in Tweets as of late, but still applauds the creative use of social media to generate news. “There have also been some big gaps (like from February 21 to March 4 and March 14 to April 9th) that make me wonder if perhaps this is just a side project for someone who isn’t always available (or goes away on assignment). Perhaps I should contact them to actually do a local interview (or maybe suggest a story about their use (or not) of Twitter? :-). Regardless, it just thought it was fun to see a local TV station here: a) using Twitter; and b) asking for stories through Twitter.”

Viral Emergency Alert System
Now is Gone
In the latest in their ongoing series of posts aimed at teaching social media newbies “the basics,” Ike Pigott outlines seven basic metrics for determining if a site you are monitoring has gone viral–that is, is it a site you should be worrying about if they have negative things to say about your brand? He highlights brevity, clarity and detail among his seven “signs of the apocalypse,” and encourages reaction. “If you see one that hits all seven warning triggers, you probably need to put it in the hands of whomever would handle your reactive messaging. A direct response might be in order, unless it comes off looking like an attack. But you need to be prepared for the likelihood that many people will see this attack on your brand and reputation.”

Citizen Journalism
What’s Next Blog
BL Ochman notes with some interest that a recent “news” story really only made it onto Twitter, despite its relevance to today’s media climate. Tony Katz sent several Tweets detailing a possible terrorist incident on a US Airways plane, but no news outlets picked it up. BL wryly notes that the tweets showed the airline in a positive light, but might have been more newsworthy had they been negative. “Would US Air know how to get their side of the story out through the world of social networks like Twitter, Jaiku, Flickr, etc.? How should they go about telling their story through social media? The answers to questions like these are evolving with emerging media. Any corporation that isn’t thinking about how to respond to a social media groundswell is a sitting duck for quick blow to their reputation. CMOs, CEOs: ignore little “time wasters” like Twitter, playground and news center of the new influencers, at your peril.”

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