December 16, 2018

Helping PR pros make smarter decisions

Twitter Mania (and Other PR Blog Jots)

Twitter Mania (and Other PR Blog Jots)

Two More Reasons to Tweet
Disruptive Conversations

After Twitter made some significant changes yesterday, including adding a button urging users to “share their story” on how they use Twitter, much of the PR blogosphere has been buzzing. Dan York took the opportunity to update his “Why I Use Twitter” list with two more additions. He expands on how Twitter can serve as both an “attention lens” and a way to just keep tabs on your contacts. “Until Chris Brogan blogged about this, it hadn’t really occurred to me that this is a very real way that I use Twitter. If I have emailed, IM’d or called someone who I know uses Twitter and haven’t heard from them – and the matter is important – I will look at their Twitter stream to see what they are up to. Sometimes
I’ve found that someone is on vacation or is many timezones away on the other side of the world. Or that a laptop crashed. Or other information that explains why I can’t reach them. In fact I’ve found that sometimes I now go to Twitter before contacting someone to learn what they are doing before I try to contact them.”

Expanding Your Twittiverse
Dave Fleet

Okay, so two Dave Fleet posts in a row and I’m going to get accused of redundancy in links again! But I found his post on new services for expanding your Twitter universe rather helpful, and this is a Twitter-themed Jots today! He highlights the services Twubble and Twits Like Me, two services that help you find new contacts to add to your stream. “In general, I suspect that the tool you prefer (if you use either) will come down to personal preference and how you like to use Twitter. Are you looking to make connections within a particular network, or to meet people with similar interests? Of course, these worlds may overlap but in my mind this helps to differentiate the tools.”

Occam’s Razr
The phrase “victim of success” probably elicits varied reactions from people. Ike Pigott complains slightly about the problems associated with finding “success” (if you define it narrowly, here as a relatively high profile and number of followers) on Twitter. The spam, the follows from strangers, etc. He highlights some of the high-profile corporate success stories on the platform, and wonders if they aren’t fueling the spam fire. “I firmly believe these successes are fueling the TwitterSpam artists. They know the culture is trusting, and they know they can follow 3,000 people and get 700 to follow back. They know they can pump out links and advertisements – and to be honest, I’m even getting concerned about the safety of some of the sites they have in their profiles. There are documented cases of websites that launch malicious code through your browser. I’m thinking twice about even checking the sites listed on Twitter profiles, because the Culture of Trust is too big a target for hackers, and the cost is zero.”

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