December 9, 2018

Helping PR pros make smarter decisions

What is Social Media, Anyway? (and Other PR Blog Jots)

What is Social Media, Anyway? (and Other PR Blog Jots)

What Is Social Media?
Pro PR
I love “question blog posts;” they seem more authentically part of this “conversation” thing we’re always going on about because they don’t just talk at the audience, they actively solicit a response. And I love this post form Joe Thornley in particular, because the answer can be so many different things. I think social media has many different meanings, and it depends on who you ask. What do YOU think? Joe points out that even Wikipedia has a hard time explaining it. “As I write this, the Wikipedia article on social media opens: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared
meaning, as people share their stories, and understandings.” Let me read that again: …”technology, social interaction, and the construction of words and pictures.” Huh?”

Tool Time
Web Strategy by Jeremiah
Generally speaking, I don’t use many of the various applications that go along with Twitter. But Jeremiah Owyang makes a valid point–if you are using Twitter to help monitor for or promote a client or brand, some of the tools available might really come in handy. Of the seven he lists, the one I find most compelling is also the one I’ve been seeing more and more of lately, the hashtag. “Tagging Content: For advanced users, you can start to use the hashag “#” to add metadata around any tweet, this becomes more important as we rate and tag content. Here’s a helpful primer. I’m not making much use of this feature -yet.”

Who Gets What?
Six Pixels of Separation
Now, this is interesting. Mitch Joel comments on a controversey I’d not yet read about: should social networking sites like MySpace and Bebo, which offer pages for recording artists to upload their content (and allow users to hear it and post it on their profiles), offer a cut of their revenue to the artists? I’m firmly on Mitch’s side here. He argues that artists are more than aware of the terms and conditions of putting their content online, and they can no more argue for a piece of the pie than the social network can demand a cut of their concert revenues (after all, they did help promote it, right?). “Should Tila Tequila kick back some of the money she’s making off of her TV show, appearances, songs sold on iTunes to MySpace for the space and, more importantly, audience they gave her to promote herself?… The artists need the social networks to connect with their audience, and I believe artists are being ‘paid’ by these social networks through free web pages, access, etc… – a totally free environment – that’s pretty cool. As you know, it’s not cheap to set-up a web page with hosting and streaming media and then drive traffic there. These social networks are giving this to artists for free (which, the last time I looked, is much cheaper than what the record companies were charging for promotions, audience, etc…).”

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