January 19, 2019

Helping PR pros make smarter decisions

A Case for Twitter Snobbery? (and Other PR Blog Jots)

A Case for Twitter Snobbery? (and Other PR Blog Jots)

A Case for Twitter Snobbery?
Murphy’s Law
While social media engagement is a significant portion of many PR pro’s jobs, Tom Murphy makes the excellent point that many have plenty of other responsibilities to keep them busy. So is it really the quantity of their engagement (or the number of people they “follow back” on Twitter), or the quality? “Success is often portrayed as connecting to thousands of people or having thousands of people connect to you.  But the noise generated from these connections can also make them practically value-less. Conversation is a term often bandied about concerning Web 2.0.  But
conversation isn’t about trying to hold or understand the commentary of 25,000 people.”

Get Noticed (Even By Twitter Snobs)
That being said, what do you do when you are trying to raise your profile and make more connections? On Twitter, Darren Rowse has several tips for reaching a higher profile. Among other strategies, Darren recommends that users try to increase their conversations with other users, the more questions the better. “Apart from a good influx of new followers when I announced I was using Twitter at first the days that I get most new followers are those days that I interact with other Twitter users. Everytime you reply to someone and have them reply to you your Twitter ID appears in the feeds of others which exposes you to potentially thousands upon thousands of other Twitter users. Asking questions is perhaps the best way to get conversational on Twitter.”

Pitching Evolution
Marketing Begins at Home
When I was on a political campaign as recently as 2002, I frequently made trips to the press room at the statehouse to hand-deliver releases, a memory that was jogged by David Parmet’s similar accounts in his discussion of how pitching the media has rapidly evolved. He notes that while technological advances have made it easier than ever to reach the media, many PR professionals abuse the tools. “As new tools come along, new avenues to journalists are open to us. Of
course, just like email, these new avenues are prone to abuse. But for those PR folks who are paying attention, there are new opportunities for clients opening up all the time.”

Here’s the Plan
Dave Fleet
In part 2 of an ongoing series of posts with advice for writing solid communications plans, Dave Fleet has advice on putting the appropriate context in your writing. Rather than veering off-topic, context helps you to focus on what you are writing about and boil it down to the specific point you are making. “The “context” section of your plan focuses on setting the scene. This isn’t about details of an announcement – heck, you haven’t reached the part where you decide what your communications objectives or strategy will be yet. This is about the background to your initiative.”

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