Welcome to another edition of CustomScoop’s PR Pod Jots, our weekly rundown of all the best of the PR and marketing podosphere. It seems many of our favorites have returned from spring break refreshed and ready to discuss PR, social media, and all the latest online tools and trends.
We begin this week with Jay Moonah’s Media Driving, which is becoming a favorite of mine (I think it’s because he’s in the car talking to himself).
This week Jay is discussing the myth of audience fragmentation. He uses niche or cult TV shows “Battlestar Galactica” and “The X-files” to point out that audience fragmentation has always existed. The difference is that now, “Battlestar” is on a specific niche channel to reach the small but loyal audience that is likely to tune in (the Sci-fi channel).
He points out that all media makers can follow this logic–creating an audience niche might be as simple as finding the appropriate audience for your message and target your content directly to them. After all, a show like “Battlestar” likely wouldn’t survive on a mainstream network, but is successful within the niche it appeals to. The same standards can applied to social media elements like blogs and podcasts. Don’t worry about appealing to everyone, just appeal to the right ones.
Around the PR Podcast Horn (as always in no particular order):
The Engaging Brand – Today Anna Famery interviews the authors of Gravitational Marketing, and learns the secrets of how to attract customers to your brand. We talk so often about tools and tactics and the media, it is easy to forget that customers are the sole reason a brand is able to achieve to success. Definitely give this episode a listen if you are interested in expanding you’re own customer base.
For Immediate Release – On Monday’s edition of the prolific podcasting duo, Shel and Neville channel Media Bullseye’s theme for the podcast this week, and discuss John Cass’ “Cluetrain questions,” where he follows up on the 10th anniversary of the book’s launch by asking questions of bloggers in regards to the progress we’ve made. Thursday’s edition was rather “Twitter-centric,” with a discussion of Twitterfone, among other reports.
On the Record – Eric Schwartzman returns from vacation with a bang to interview Josh Bernoff, a principal analyst at Forrester research and the author of Groundswell: Winning in a World Transformed by Social Technologies. Josh discusses his book as well as the upcoming Digital Impact Conference.
PRobecast – The Topaz team covers their usual wide variety of interesting topics this week, and I was most interested in their lead-off discussion of controlling incorrigible spokespeople. that is, what would you do if you had to deal with a controversial figure who represents your brand? I am sure my superiors wouldn’t like it if I suddenly started spouting controversial beliefs on Twitter, just as Sen. Obama was made to deal with his pastor’s controversial remarks.
Six Pixels of Separation – Mitch Joel this week veers away from his usual wide variety of subjects and spends the hour with Garr Reynolds, author of Presentation Zen. In a podcast that would no doubt make Pistachio proud, they discuss the secrets to great presentations and how they can be applied as a marketing tool.
Marketing Over Coffee – Looking for a career in marketing, and maybe a seat at the table of Dunkin Donuts with John and Chris someday? Then this episode is for you. Among other topics, they discuss tips on how to avoid the blacklist, and how to get your fledgling marketing career off the ground.
Inside PR – And last but not least, congrats go out to Terry Fallis, co-host of Inside PR and winner of a most “prestigious award“. Terry, Dave, Martin Waxman and Julie Rusciolelli discuss Terry’s big win, along with social media’s impact on public relations and the upcoming All Things Connected conference in Toronto.