Welcome to another edition of Media Bullseye’s weekly Radio Roundtable. Joining me as always this week is Jennifer Zingsheim, a vice president here at CustomScoop. Our special guest this week is Kami Huyse.
Kami is a public relations veteran and principal at My PR Pro. Her blog, Communication Overtones, is featured on Ad Age’s Power 150, and I am looking forward to meeting her at the upcoming Blog Potomac in Washington, DC on June 13.
Ethics and PR: We kicked off the show by discussing Kami’s upcoming presentation on ethics for Blog Potomac. We discussed the recent fake blog launched by a PR class at Hunter College on behalf of Coach, and whether such campaigns could actually work, if only there was some form of “I’m not a doctor, but I play one on TV” disclaimer. Kami plans to end her presentation with a question as to what we as a community can do to ensure we are all playing on the up and up, but we wonder if this will always just be a part of the “game.” We also briefly discuss ethics in political PR, in light of recent revelations from former White House flack Scott McClellan.
Cyberbullying: We move on to another serious topic, that of online bullying, and what to do about it. The case of Ariel Waldman has been widely discussed this week, and we question how far service providers (like Twitter) need to go to protect their users from harassment. We also discuss some other prominent cases of cyber-harassment and I question whether laws need to be tightened in order for people to take action.
Social Media Burnout: Are you burned out? Kami predicted in a post earlier this year that 2008 might see some social media burnout, and I think it is starting to come true. Kami and I both express frustration at the sheer number of new shiny networks out there, with Kami stressing the need for people to focus on their blogs while I wondered if aggregators like FriendFeed are the answer. Jen points out that the fatigue may just be that of early adopters, and new users are going to come pouring into social media sites that we now find old hat.