January 21, 2019

Helping PR pros make smarter decisions

Witnesses or Reporters? (and Other PR Blog Jots)

Witnesses or Reporters? (and Other PR Blog Jots)

Witnesses or Reporters?
Six Pixels of Separation
When I interviewed veteran journalist Steve Roberts a few months back, he noted that the biggest change to journalism was the ability of average citizens to participate, pointing out that cell phone footage of Saddam Hussein’s execution made worldwide headlines. Mitch Joel has thoughts on the idea of citizen journalism, noting that citizen journalists have achieved a level of credibility whether people like it or not. “There is a stark reality in this world: there are many events (from political to business to social) where reporters are not welcome and/or invited, yet regular people (like you and I) not only have access, but can then turn around and tell our story to the world as simply as hitting the “publish” button on a Blogging platform, uploading a video clip to YouTube or even tweeting it live on Twitter through your mobile device.”

Customer Service Works
Pro PR
Good customer service is the cornerstone to many businesses, and the front lines of the communications department. The customer service team deals one on one with customers every day, but so many brands forget how important this is to PR and marketing. Joseph Thornley reminds us, using Freshbooks as an example. “Michael McDerment argues that by being transparent and proactively communicating with people, a company like Freshbooks builds up a reservoir of good will that causes most people to hold their fire when the company trips up.”

More Cluetrain Questions
PR Communications
John Cass’ series of “Cluetrain questions” posed to PR and marketing bloggers continues to be an excellent look at the tome that sparked many people thinking about social media and communications. In the latest edition, he discusses Michael Walsh responses to one of his questions regarding the advisability of encouraging employees to blog. “Michael’s answer was interesting; Michael contrasted the two approaches to blogging guidelines between HP and Dell. HP put comments at arms length; ownership is not HP’s, while Dell embraces comments. Less a difference of intention and more a difference in the subtle understanding that Dell has to be fully committed to discussion and action about its products and company through social media.”

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