September 22, 2017

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CBS and Yahoo! Form Video Partnership

CBS and Yahoo! Form Video Partnership

CBS announced this week that it had partnered with Yahoo! to allow the network’s web video content to be featured on Yahoo’s sites.

According to the Reuters report, “the deal would have Yahoo join the CBS Audience Network, which
already includes major outlets like Google Inc’s YouTube, Time Warner
Inc’s AOL and Microsoft Corp’s MSN, as well as sites like Joost, Veoh,
and Bebo.”

CBS is attempting to broaden the availability of its content online to reach a wider audience, although this deal only allows distribution of clips of some of the content, rather than entire programs.

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