June 28, 2022

Helping PR pros make smarter decisions

Confidence is Sexy (and other PR Blog Jots)

Confidence is Sexy (and other PR Blog Jots)

Confidence is Sexy
Chris Brogan

As I prepare to leave (in about 10 minutes, yipes!) for Blog Potomac, this post is especially timely. Chris Brogan, master networker both online and off, explains how to be at your best at events and to “be sexier” in person. The key? Confidence. “If I stopped this post now, that’d be enough. If you don’t present
yourself as confident, you’re already off on the wrong foot. It’s that
simple. Why? Because I need to believe that you have value as you’re
coming up to talk with me at the event. I have to feel that you’re
pretty comfy with who you are as a person, and you’re looking to reach
out and make new relationships to further develop your capabilities and

Build Your Audience
Dave Fleet

Want to build your readership for your blog? The only way is relationship building. Sure there are other ways, but Dave Fleet reminds us that taking the shortcut will usually only be a temporary solution. “To attract – and retain – readers you need to consistently produce
stuff that people want to read/watch/see. Decide who you’re writing for
and write for that audience. If you’re not producing targeted stuff
that grabs people, all of the other tools will only ever produce
temporary spikes in traffic. Over time, good content drives people to
your site and keeps them coming back.”

Corporate Decision Making
Online Public Relations Thoughts

Anheiser-Busch is preparing to sell to a foreign company, after decades of family ownership. Jim Horton outlines the difficulty of decisions like this, and how they affect the brand’s public and internal relationships. “There is always a risk in maintaining dated perceptions. If the Busch
family were the dominant shareholder with voting control, then carrying
on family tradition makes sense. It is my understanding, however, that
the family no longer holds a majority of the shares. The question
arises, then, whether the family should have changed perceptions and
communicated a more accurate picture of what the company is. It will
become clear as this merger offers unfolds. Either way, the perception
of the company will never be the same again.”

Bloggers v Journalists
Ah yes, the debate continues. There was a recent discussion on CNN regarding citizen journalism, and Gerald Baron offers his thoughts. Is it fair that bloggers, as regular citizens, might get better access to a politician at an event? A blogger was able to get a soundbite from Bill Clinton that no journo had access to lately. “The CNN journalists were unhappy that they couldn’t get that juicy
audio-because as journalists they were not allowed near. The questioned
the ethics of the blogger in recording that audio and pretending to be
a common citizen. Now wait just a minute here. Ethics? Would they have
hidden a tape recorder and considered it ethical? I think so. Their
only real complaint was that they as journalists were being treated
differently than a blogger-who, by implication, they think should be
treated as a journalist.”

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