September 23, 2017

Helping PR pros make smarter decisions

Shiny New Stuff (and Other PR Blog Jots)

Shiny New Stuff (and Other PR Blog Jots)

You Plurking Yet?
NowSourcing
Social media types tend to go nuts for the shiny new thing. Lately, Brightkite, FriendFeed and Plurk have been all the rage. We’ll cover FriendFeed in the next jot; Mark O’Neill, meanwhile, gives an extensive review of Plurk that almost has this Twitter loyalist eager to sign up. Most compelling? You can apparently organize your friends into groups to make your timeline less unwiedy. Of course, what if your work contacts are also your friends? I’d be up a creek! “One of the problems about Twitter is that the more people you have
following you, the more unwieldy they become to manage. Plurk on the
other hand allows you separate your friends into groups or “cliques”
and you can send plurks to a particular clique.So you can have a work clique, a friends clique and so on. This
makes managing your friends much more easier and is one of the Plurk
features that I really like.”

Is Friend Feed for You?
ConverStations
Yesterday, we linked to a post from Jeremiah Owyang indicating the ways that FriendFeed to revolutionize the future of the social media release. In a more general post, Mike Sansone argues that even if you’re not ready to dive into the somewhat cluttered universe of FriendFeed, it may still be worth joining–for your readers. He gives examples of bloggers whose audiences have found FriendFeed to be quite useful in organizing their content. ”
One of the beauties of FriendFeed is that it’s a lifestream of your
presence on the Internet. I can follow your blog posts, your Twitter
messages (Tweets), your social bookmarks, and even videos or pictures
(those you publish AND those you favorite). As a fan of your “stuff” – your readers can tap into your knowledge and resources by following your FriendFeed. Plus, FriendFeed can also be its own conversation space (and has become quite a bit just that in some areas).”

Twitter Loyalists Are Still Out There
Social Media Marketing
With Twitter acting like it’s had a several-week flu and new sites popping up left and right, it could be tempting to jump ship. But Scott Monty reminds us why we all use Twitter in the first place by sharing a story of customer support outreach (and he was not even a customer at the time!). Stuck in New York and unable to find an affordable room, he turned to Twitter and was immediately contacted by someone. “Turns out he is working with a group that does luxury reservations and this was their impetus to start a Twitter account (@luxres). I received a tweet from them asking how they could help, and within the next 15 minutes, they got me a reservation at the Mansfield, a boutique hotel in midtown Manhattan. Perfect!”

The Writing Process
Strategic Public Relations
I’m a sucker for posts about writing, and my PR bloggers almost always deliver. This gem from Kevin Dugan reminds everyone that their writing should be an ever-evolving process. You do not simply reach a point where you stop needing to edit yourself. You do not reach a point where you are able to concisely say you what you mean on the first try. You must constantly improve and practice. Kevin breaks his own writing down into three stages, ending with “Ever-Evolving: Today, thanks to blogging and work
experience, those 100 words are back down to 50 words. My word choice
is more muscular as I write more clearly and concisely. Editors/my
edits still save my ass, but the challenge is more about what I write
instead of how I write.”

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