December 19, 2018

Helping PR pros make smarter decisions

Yahoo! Announces Re-organization

Yahoo! Announces Re-organization

Yahoo announced today that it would be realigning the responsibilities of certain key executives, as well as reshuffling its product development division. The company hopes to focus on bringing new products to the market for U.S. users and advertisers, in particular.

“These moves accelerate the ability of our deep and talented team to build great
products, grow our audiences and improve monetization globally,” said Jerry
Yang, CEO. “They are designed to put us in an even better position to leverage
our leading global audience and capture the opportunity we see in the
convergence of search and display advertising.”

“The changes we’re making today will help deliver superior global products
for users and enable faster and better decision-making,” said President Sue
Decker. “This is a logical next step in light of our success last year in moving
to a more centralized approach to developing world-class marketing products. We
have planned these changes deliberately over the past several months to clarify
responsibilities and to capitalize on the scale advantages while allowing for
fine tuning to meet local market needs.”

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