December 15, 2018

Helping PR pros make smarter decisions

Find/Promote (and Other PR Blog Jots)

Find/Promote (and Other PR Blog Jots)

Communication Overtones
Nathan Burke, my co-blogger at, gave one of the best sessions I attended at PodCamp Boston 3 (in my extremely biased opinion). It was about how people discover blogs and other sites that interest them. One thing he did not cover, Kami Huyse helpfully covers in a post today. She discusses the usefulness of Blogcatalog. “From a PR and Marketing perspective, the Blogcatalog might also be a good place to start looking for blogs on a particular subject that you might have a hard time finding elsewhere. But I would be sure to run any blog through Technorati and also check linkbacks from Google ( to see how influential the blog is among its peers. While links and influence numbers continue to be a hot button issue among bloggers, from a PR/Marketing perspective they give some idea of who are the influential voices at a given time.”

Social Media as a Learning Tool
PR Communications
One of the biggest benefits of events like PodCamp is that it is, first and foremost, a place where people can learn more about what they’re interested in, from podcasting to blogging and more. John Cass discusses how his blog has become a learning tool for him. “I don’t often talk about this on my blog. But the biggest benefit of blogging for me is that the blog is a learning tool. There’s this constant dynamic to create content, mainly for myself, but also for an audience. And in the process of content creation I often have to learn something new. I conduct research, or interview people. Also, if you want to learn about social media, there’s nothing better than getting involved with the technology.”

Building a Killer Social Network
Perkett PRsuasion
For anyone who, like me, missed this event on Monday night, the Perkett PR team was there to cover it. Jeff Glasson as a recap of the AMA Boston meeting, which included a panel on “How to Build a Killer Social Network.” The biggest takeaway? Avoid the “if you build it, they will come” mentality. “It’s not uncommon for a company to want to build their own social networking community. However, it’s important to remember that just because you build it, doesn’t mean the community will come. Yes, it’s fine to consider building your own, but it needs to be part of a larger, more diverse plan that also includes going out and interacting with the existing communities that align with your target market. Tom Arrix provided a takeaway that resonates this idea. He urged the attendees to first figure out if they want to engage with people who are like them or with people who are not like them, but who would benefit from their expertise.”

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