February 17, 2019

Helping PR pros make smarter decisions

Numbers Game (and Other PR Blog Jots)

Numbers Game (and Other PR Blog Jots)

Me, Me, Me, Meeeee
As one of the people who howled loudest when Twitter suffered its latest major malfunction (resulting in lost followers and followees), I couldn’t help but get a little introspective at this post from Chris Shipley (h/t to the Buzz Bin for the link!). She points out that social media has become something of an “egosphere,” and the fury over lost followers seemed to point that people were very concerned more about not “looking” as influential as they’d like, rather than the lost human connections. “For each of these new stars, though, there must be a dozen more who, using Technorati ranking and Twitter followers as a measure of their worth, have become social media egomaniacs. They believe their stats. They are read. They are followed. Ergo, they are important, worthy, superior, a VIP. They link, comment, tweet, and post. They must feed the monster. But do they listen, contemplate, analyze? There is no need. They are stars. The numbers say so.”

Numbers Obsession
CC Chapman
In another post lamenting the social media sphere’s apparent obsession with its “numbers,” that is, number of followers, hits, page views, Facebook friends, LinkedIn connections, etc, CC Chapman argues that we should focus more on creating content that we like, and less on how many people are reading it. I’m not sure I completely agree, but he does make a good point that sometimes people get a little too focused on the spotlight, and less on creation. “Why can’t everyone focus more on being themselves and creating content they enjoy creating rather then focusing on the “reach” or “hits” they get. Don’t get me wrong, I am flattered whenever something I’m involved in gets attention and noticed. Everyone loves that. But, should it be the focus and reason you do what you do? I think not.”

What’s Your Last Lecture?
Conversation Agent
Randy Pausch, who gave an inspiring final lecture to his Carnegie Mellon class after learning his pancreatic cancer would be terminal, died last week at age 47.  Valeria Maltoni notes that everyone is saying that we need more people like him. She encourages us all to find a bit of Randy Pausch within, and do more to spread ideas and achieve your dreams. “How many opportunities do we miss every day to do the connective thing? Why do we often choose to focus on what’s different instead of what is common? What can we do to start behaving like we mean to be inspiring, helpful, constructive? Maybe part of the answer is to become that way. I suspect that in most cases, we are distracted and off balance when the world bounces off us.”

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