Clearly, someone at AMC reads Media Bullseye!
Okay, not really. But it was only yesterday afternoon that I penned a long lament that AMC had issued take-down notices to the fans behind the “Mad Men” Twitter characters, wondering when entertainment entities were going to stop viewing their fans within social media as the enemy. And as of today, not only are the accounts back up and running, but they are doing so with the full blessing from the network. It seems AMC realized that their biggest fans were operating as their own little social media marketing force–and free of charge, no less.
According to Alley Insider, we’ve got AMC’s marketing firm to thank. From their report:
“Deep Focus, the Web marketing group that works for AMC, tells us that they gently nudged their client into rescinding the DMCA takedown notice they’d sent to Twitter.”
Hallelujah, someone made a good recommendation regarding social media to a client…and they listened, and the fans are happy, and the same old story of a major company being too afraid of social media to see the forest for the trees has been re-written!
(Paul Kinsey, I apologize for that shabbily written sentence…but my excitment over this development has left my copy suffering from shock and awe.)