December 12, 2017

Helping PR pros make smarter decisions

I’m Blogging This (and Other PR Blog Jots)

I’m Blogging This (and Other PR Blog Jots)

I’m Blogging This
Six Pixels of Separation
In the traditional vs new media realm, this is hardly a rare event (a reporter bashing blogging, as Christine Blatchford did in the Globe and Mail over the weekend). But Mitch Joel’s response to Blatchford’s piece is well reasoned, in particular his point that if consumers find value in something, be it traditional media or something from the new media space, they’ll keep coming back to it. Why does it matter where it comes from? “Who cares how many newspapers, Blogs or Podcasts are out there? If someone finds value in any of this content, they stick with it. If they don’t, they move on. I’ve seen terribly written newspapers with huge readership (just go check out the tabloid section of your local newsstand) and I’ve seen the most brilliant of Blogs build up readership that trounces the New York Times, Washington Post and Time Magazine combined. This is what I call Digital Darwinism – your content does not evolve because you are using the latest and greatest technology. Your content evolves when people read it, connect to it, share it, tell others and continue to pay attention to it.”

ThunderGnome(dex)
The Buzz Bin
I wasn’t on Twitter much this weekend, but when I popped in on Saturday it seemed there was quite the flap going on at Gnomedex during a presentation from Sarah Lacy, which included comments from Charlene Li, Robert Scoble, and other prominent audience members and ultimately erupted into a spirited discussion. (What is it about Sarah Lacy that invites such controversy?) Geoff Livingston details things from his end of the conversation about the ability to monetize blogs, with some interesting thoughts about how bloggers ultimately achieve success. “In addition to creative fire to achieve success, you must have something to say. You have to have subject matter expertise. Creativity and subject matter expertise do not mutually co-exist. Further, is there enough of both, to deliver targeted content excellence over a sustained Stakeholders must find the content relevant consistently or they will stop following a creator.”

Olympics PR Postmortem
Spare Change
Now that the curtain has dropped on the 2008 Summer Games in Beijing, what are the PR takeaways? Nedra Weinrich, while impressed along with the rest of us at the spectacle and the amazing athletics on display, points out that China’s PR machine only accomplished what she feared–strict message control and spectacle at the expense of human rights. “Unfortunately, this $40 billion spectacle was created on the backs of the Chinese citizens, who the government spared no opportunity to repress in the interest of global PR. Whether it was the thousands of dissidents who were preemptively arrested prior to the influx of outside reporters, the hundreds of thousands of Beijing residents who were displaced to make way for Olympic venues without compensation, or the “undesirables” — the homeless, beggars, and street vendors — who were rounded up and sent to detention centers, I cannot look at the beautiful stadiums without thinking about the price extracted by the government to erect them.”

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