December 12, 2017

Helping PR pros make smarter decisions

Search This (and Other PR Pod Jots)

Search This (and Other PR Pod Jots)

Welcome to CustomScoop’s PR Pod Jots, our weekly rundown of the best of the PR and marketing podosphere. This week, we lead off with one of my favorite short-n-sweet podcasts, by Jay Moonah, who usually broadcasts from the car. Hence, Media Driving!

Media Driving – Search This!

Jay Moonah makes an interesting point in his latest episode. Why do we put so much blind faith in search engines? Whether you are a Google devotee or Yahoo! connoseiur, how do you know you’re getting the most appropriate and accurate results? Jay argues that the best way to know if you can trust your results is by understanding how they are generated.

I have a little bit of a dubious reaction to this idea, because when we’re talking search engines, people start using words like “algorythms” and such, and my brain starts imploding. I did very poorly at math in high school. But there are some simple ways to start understanding search, and it’s not a bad idea to learn them.

Around the PR Podcasting Horn (in random order!):

Six Pixels of Separation – If you like “big, fat, and ugly rants” this is the podcast for you! Mitch Joel waxes takes on journalists this week, at least those that refuse to blog. Mitch complains that journalists who believe that blogging is simply “squandering” their words just don’t get it. Journalists with a naturally talent for writing, he suggests, should make great bloggers. Mitch also offers six reasons why blogs are “unstoppable.”

For Immediate Release #374 & 375 – Shel and Neville have another pair of interesting podcasts this week.  On Monday, they offer an update on PR Week’s blog contest as well as information on the most recent IABC podcast, which includes recommendations on corporate blogging.  Later in the week, the duo reviews Jason Calacanis’ 10 tips about DIY public relations for start ups.

Inside PR #126On this week’s podcast from Toronto, Terry Fallis and David Jones talk about the important topic of crisis communications, specifically they discuss the situations with Sunrise Propane and Maple Leaf Foods.  They also have a blast from the past by playing a crisis communications clip from IPR #33.

Marketing Over CoffeeI use “SarahWurrey” as my username for just about everything I sign up for online, from beta invites to social networks to shopping sites. If you are your own brand, why not allow people remember your name? This especially works if, like me, you have a unique surname. John and Chris discuss personal branding, among many other issues, on their latest.

Trafcom NewsDonna Papcosta is back from the New Media Expo in Las Vegas, which we discussed on our own podcast with CC Chapman last week. She shares her thoughts on the event, as well as an interview with Robin Maiden. Also, if you’re interested in getting a sneak peak at the sessions from PodCamp Toronto, coming soon, tune in to find out!

Diary of a Shameless Self Promoter – I’ve had a Seesmic invite going unused in my inbox for months now. WHat is the value of this service? What about 12seconds and other video sharing sites? Heidi Miller covers them in her latest episode.

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