February 17, 2019

Helping PR pros make smarter decisions

Triad of Measurement (and Other PR Blog Jots)

Triad of Measurement (and Other PR Blog Jots)

“Triad of Measurement”
Communication Overtones
We’re having a bit of a measurement week here at Media Bullseye, with running a post from Jason Falls on this same subject yesterday, today I noticed this excellent offering from Kami Huyse. Kami covers the three essentials of measuring social media: interest, actions, and attitudes. “Sticking with things that are musical, when I talk about which things are measurable I break out my Triad of Measurement analogy (which is adapted from Avinash Kaushik’s strategic concept of Trinity and Katie Paine’s idea of measuring Outputs, Outtakes and Outcomes).”

On the Road Again
Social Media Marketing
Scott Monty gives some much deserved props to the team at Plaid for their inspired work on the Plaid Summer Tour. What a fun marketing idea, to pile some team members into a fully social media equipped van and travel the countryside, meeting with like minded contacts along the way. Stay tuned to Media Bullseye for our own coverage of this adventure later this week. “While last year’s goodwill tour was based on the east coast, this time around, the Plaidish opted for the west coast. In their Econoline van (hey – a Ford product! Cool.) wrapped in the Plaid colors, the team went from Vancouver to Vegas with many stops along the way in just 10 days. From Seesmic to Scoble and Twitter to Zappos, they visited many of the hot companies on every tech geek’s short list. Not to be outdone, they had some fun with more of the tried and true, like Jones Soda and Sony Pictures.”

Greyhound’s Communications Crisis
Jaffe Juice
There have been several blogger reactions to the handling of the potential PR crisis facing Greyhound in the wake of the violent attack on one of the company’s Canadian buses. Joe Jaffe breaks down the communications situation and the Greyhound response thus far, which hasn’t satisfied some bloggers. Jaffe points out that while they did not satisfy every blogger with a comment, they did a good job of managing the situation. “This is a classic case where the brand simply had no choice but to represent itself and its position in a very volatile, but manageable scenario. Without the brand’s involvement and participation, the conversation (think of it as a spark or even a fire) had no framework or frame of reference (the ability to contain it), and therefore had every chance of becoming a raging forest fire.”

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