December 11, 2018

Helping PR pros make smarter decisions

Algorithms vs. Humans – Rohit Bhargava Joins the Roundtable

Algorithms vs. Humans – Rohit Bhargava Joins the Roundtable

Welcome to a new episode of Media Bullseye’s Radio Roundtable. I’ve been relatively absent from social media for the last couple weeks, so it is good to be back on the podcast and back talking about the interesting stories coming out of the social media space this week.

Our guest this week is Rohit Bhargava. Rohit is a marketer, blogger, speaker and author of the new book, Personality Not Included. He is also a founding member of the pioneering 360 Digital Influence team at Ogilvy, one of the largest marketing agencies in the world. He joins us to discuss algorithms vs. humans, digital intimacy, and the airline industry’s PR woes.

Click here to download our 33 minute discussion.

SpinSpotter: In the article,Startup
attacks media bias
, the New York Times reviews SpinSpotter, a new service that seeks to identify bias in mainstream journalism articles. We discuss the feasibility of the service, noting that an algorithm is not as effective as human eyes in determining bias. I also question if a service like this is too hard on journos, and Rohit points out that a little personality in writing (which may come off as bias) can inject a little life into an otherwise dull piece.

Digital Intimacy:
Another New York Times article discusses the idea of digital intimacy. How these news tools are bringing us together in a way that we can follow each other’s lives online and off. This has great ramifications for business and marketing. Jen expresses her doubts about the number of “real” relationships a person can possibly acquire, and Rohit and I point out how social media and digital intimacy benefits in-person meetings.

Jet PR Blues:
As this post from Peter Himler points out, the airline industry has taken quite a beating lately. We discuss how businesses should react when facing online PR crises in particular. I argue that no airline has any excuse to not have a blog, given the nature of their business (high complaint rate), after Rohit points out that when you Google United Airlines, all of the top ten posts are negative complaints, whereas other airlines have blogs as the top result.

Click here to download our 33 minute discussion.

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