Six Pixels of Separation
Mitch Joel over at Twist Image has a terrific piece that lays out how to get more involved in the marketing community. He starts by pointing out that “The only way you’re really going to grow your business, get your next big promotion or land that perfect marketing job is by taking an active role in growing your marketing community.” He then lists six ways to become more active: volunteering, becoming a paid member, attending events, plug into the community, create content for a group, and become a leader. Under each heading, he provides concrete reasons for doing so.
The Intersection of Online and Offline
Mark Story kicks off what looks to be a regular feature examining different aspects of working in the field of public relations. Pithily noting that “PRSA is not likely to write a piece that says ‘Working in PR is Hell,'” his piece explores the pros and cons of working as an in-house PR practitioner versus working at a PR agency.
Have you heard? Google has a new browser. While most of the PR blogs are examine the latest shiny new tool from Google, Steve Rubel examines an interesting aspect of the announcement. Philipp Lenssen blogs from Germany, which had mail delivery on Monday. The U.S. did not. Lenssen got a one day jump on a story quite possibly because his mail was delivered–something to consider for any communicator who is working with clients who wish to embargo a story for a big launch.