December 13, 2017

Helping PR pros make smarter decisions

Get involved in Marketing (and Other PR Blog Jots)

Get involved in Marketing (and Other PR Blog Jots)

6 Ways to get more involved in the Marketing Community

Six Pixels of Separation

Mitch Joel over at Twist Image has a terrific piece that lays out how to get more involved in the marketing community. He starts by pointing out that “The only way you’re really going to grow your business, get your next big promotion or land that perfect marketing job is by taking an active role in growing your marketing community.” He then lists six ways to become more active:  volunteering, becoming a paid member, attending events, plug into the community, create content for a group, and become a leader. Under each heading, he provides concrete reasons for doing so.

So you want a career in public relations?

The Intersection of Online and Offline

Mark Story kicks off what looks to be a regular feature examining different aspects of working in the field of public relations. Pithily noting that “PRSA is not likely to write a piece that says ‘Working in PR is Hell,'” his piece explores the pros and cons of working as an in-house PR practitioner versus working at a PR agency.

How globalization handed one blogger a big scoop

Micropersuasion

Have you heard? Google has a new browser. While most of the PR blogs are examine the latest shiny new tool from Google, Steve Rubel examines an interesting aspect of the announcement. Philipp Lenssen blogs from Germany, which had mail delivery on Monday. The U.S. did not.  Lenssen got a one day jump on a story quite possibly because his mail was delivered–something to consider for any communicator who is working with clients who wish to embargo a story for a big launch.

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About The Author

Jennifer Zingsheim Phillips is the founder of 4L Strategies, and has worked in communications and public affairs for just over 20 years. Her background includes work in politics, government, lobbying, public affairs PR work, content creation, and digital and social communications and media analysis.

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